xiQ

JANUARY 12, 2022

First-party intent data and advanced analytics to individualize every interaction. Instasites (microsites designed for individualized experiences). Key capabilities of xiQ’s proprietary AI-powered platform: Personality-driven insights for one-to-one sales playbooks. SmartSourced Content that drives 10x engagement.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Martech

FEBRUARY 15, 2024

Uncover some early analytics and reporting synergies You can’t succeed without data analysis, but likely the two organizations are doing different things on different schedules with different reporting metrics. Who will own the shared editorial calendar, and how will you transfer SEO authority from the old site(s) to the new one?

Work Management 98

Work Management Brand Identity Branding Marketing Management 98

PathFactory

JUNE 21, 2023

Stage 1 | Experimental What it looks like: “We have a mediocre understanding of our customers’ various buyer journeys and we’re using a few analytics tools to track engagement. We’re tracking prospect data through analytics tools. Using microsites as part of an ABM nurture strategy for top tier accounts.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

xiQ

MAY 19, 2020

About Carbon Design. Carbon Design is an agile marketing services firm. Combining the best of strategy consulting and global creative agencies.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

About Carbon Design. Carbon Design is an agile marketing services firm. Combining the best of strategy consulting and global creative agencies.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 14, 2020

The post xiQ Pioneers Personality-Based Engagement (PBE) for B2B Sales and Marketing appeared first on xiQ inc.

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

Content4Demand

MAY 21, 2020

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. A presentation led by MRP also emphasized the importance of combining intent data with predictive analytics. Specificity is important.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PathFactory

MAY 2, 2022

Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience. Coupled with rich reporting and analytics, revenue teams can capture granular content intent signals that identify sales-ready buyers.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Seismic

MAY 17, 2023

DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. The analytics behind DSRs also provide insight into who engages with content, which helps progress deal cycles. Sales content analytics give sellers deeper insight into what content works and when.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Analytics that track lead capture and conversions back to the content that works. Optimized for lead gen.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

xiQ

APRIL 4, 2022

xiQ’s Platform consists of three solutions: Sales Intelligence, Marketing Workbench, and Engagement Analytics. Both solutions have embedded engagement analytics that provide insights into optimizing performance. First-party intent data and advanced analytics to individualize every interaction.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

SmartBug Media

AUGUST 31, 2020

Ensuring your profile has rich media will enable it to function as a microsite and give users the best experience possible as they learn about your business and ultimately compare you to competitors in the industry. Would it really be a marketing blog post if we didn’t talk about data and analytics?

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

xiQ

DECEMBER 15, 2021

First-party intent data and advanced analytics. Instasites (microsites designed for individualized experiences). Comprehensive all-in-one company profiles compiled in seconds. Sales triggers and real-time alerts direct to your inbox. SmartSourced Content TM curation. Outlook, Salesforce, MS Teams, and social media integration.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

xiQ

MAY 19, 2020

About Carbon Design. Carbon Design is an agile marketing services firm. Combining the best of strategy consulting and global creative agencies.

Design 62

Design Account Based Marketing Personalization Planning 62

SnapApp

NOVEMBER 10, 2011

Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. SnapApp Analytics Overhaul. Based on newly available technology and lots of great input from our customers, SnapApp analytics has evolved. Screenshot of new Analytics Intefrace. Analytics Drilldown.

Twitter 48

Twitter Analytics Stats Microsite 48

xiQ

MAY 14, 2020

The post xiQ Pioneers Personality-Driven Engagement (PDE) for B2B Sales and Marketing appeared first on xiQ inc.

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

Salesforce Marketing Cloud

DECEMBER 7, 2022

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. presentations, demos, videos, mockups, microsites, etc.). We craft personas by doing research and using qualitative and quantitative data that we gather through: interviews, surveys, discovery questions, internal data (e.g.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. To best serve your audience, we recommend using email client usage data from your subscribers, such as provided by Litmus Email Analytics. But first things first. Interactive Email Opportunities. That’s a game-changer.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

NuSpark Consulting

JANUARY 12, 2012

Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. Measuring conversions and what to look for in your analytics. How to implement A/B tests and what factors to consider. The content and design elements of a landing page that drives conversions.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

DivvyHQ

APRIL 8, 2016

You’ve done your homework, surveyed the market and now you have a solid go-to-market strategy that includes a microsite/blog specifically tailored for this new audience. From there, your content analytics should provide insights into when/if your paid tactics can be turned down or shut off completely.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Customer Experience Matrix

DECEMBER 2, 2010

In terms of features, HubSpot still offers unmatched search engine optimization and only Genoo shares its ability to host a complete Web site (as opposed to just landing pages and microsites). Web analytics, social media and CRM integration seem roughly equivalent.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Only B2B

JANUARY 24, 2018

It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. It also provides you with analytics for your community. ShareThis also provides helpful trending analytics to help you drive maximum traffic to your site. Disqus has made its name among 3.5

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Customer Experience Matrix

AUGUST 11, 2010

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

SnapApp

MAY 24, 2016

Pentaho, a big data integration and analytics solution, used a product picker assessment that asks lower-funnel prospects specific questions about their current data process and problem points. They launched a microsite called Realize Real Results , which included different types of content (including interactive calculators and assessments.)

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

ClearVoice

JANUARY 30, 2020

a campaign that will only run for six months or fewer) or a content series on a microsite, make it your priority to capture screenshots of published work as soon as it’s available — and screenshots of the rest of the project too. When a project has a limited life span. If you’ve worked on an ephemeral project (e.g.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

EMagine B2B Blog

JUNE 13, 2013

From basic to more advanced, here are five key reports to look at for marketing analytics performance benchmarking. 3 Reasons B2B Marketers Should Not Use Microsites. A controversial title to a very common issue with many B2B companies thinking a microsite is the answer to everything.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

SnapApp

NOVEMBER 14, 2011

Web analytics is the field that makes sense of these numbers, and a number of resources provide intuitive solutions for a variety of experience levels. In the web publishing community, Google Analytics and Webmaster tools are industry staples for beginner, intermediate, and experienced analysts. Microsite.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Hinge Marketing

AUGUST 16, 2017

Do you have a section, or microsite, that creatively promotes your culture and work environment? There is a plethora of marketing analytics tools out there that you can use to understand how various aspects of your marketing are performing — so many, in fact, that I couldn’t even begin to scratch the surface in this post.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

ClearVoice

JANUARY 30, 2020

a campaign that will only run for six months or fewer) or a content series on a microsite, make it your priority to capture screenshots of published work as soon as it’s available — and screenshots of the rest of the project too. When a project has a limited life span. If you’ve worked on an ephemeral project (e.g.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

SnapApp

APRIL 27, 2012

Analytics. Publish to a website, microsite, blog, or social media site. Analytics. Create a Facebook landing page, coupon/special offer page, or a mobile landing page. Access our theme library for background images (or upload your own!). Basic ($49/mo per app). Create quizzes, surveys, and polls. Social sharing capabilities.

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Spiralytics leverages content marketing, SEO, and online advertising backed by robust analytics to build your business. Dog Digital. Dog Digital is one of the finest content marketing agencies in South East Asia. Spiralytics.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52