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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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How Sur La Table uses AI to power customer experience

Martech

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. It’s their job to show customers products they’re likely to buy, and AI predictive analytics helps with this task.

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Strong Cyber Week sales show consumers are willing to spend

Martech

year-over-year, according to Adobe Analytics ecommerce data. For Cyber Monday, solid discounts were found across major categories, Adobe Analytics found. Adobe Analytics measured YoY growth at 7.5% — slightly lower — and sales at $9.8 utilized curbside pickup, if those options were offered, according to Adobe Analytics.

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12 Ways to Make Money From Your WordPress Blog

Optinmonster

Sell Merchandise. How much you earn from ads will depend on how much traffic your blog gets. Monitor your site traffic with the best WordPress analytics plugin MonsterInsights. Sell Merchandise. Loyal readers might want to show off their love for your blog with branded merchandise. Table of Contents.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Retail foot traffic tracker Placer.ai has packaged its in-store data in a COVID-19 Retail Impac t tracker, which not surprisingly shows an end to traffic at shuttered entertainment and clothing outlets, near-total drop at restaurants, and mixed results for grocery stores and pharmacies. Retail foot traffic tracker Placer.ai

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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

With real-time inventory data and the right inventory management tools , companies can apply AI, automation, and predictive analytics to surface key moments earlier. This gives your merchandisers and inventory managers an accurate view of orders and makes it easier to manage and coordinate packaging, shipping, and fulfillment processes.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often. These are good questions to ask when viewing and analyzing Struggle Analytics.