KoMarketing Associates
APRIL 23, 2019
A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.
KoMarketing Associates
OCTOBER 18, 2018
Everyone wants more results from social media. Usually, we’ll post to our social media accounts more often. We’ll study our analytics reports and maybe invest in better technology. But maybe there’s an easier way to do B2B social media marketing better. How often do B2B marketers put a CTA in their social media posts?
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KoMarketing Associates
JUNE 19, 2014
With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. We also the need these departments sharing their data with the social media team, including the SEO team. Connections. into this).
KoMarketing Associates
FEBRUARY 19, 2013
Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Create Social Media KPIs.
KoMarketing Associates
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. Google Analytics. This group is for all your questions, answers and tips. Search Engine Land. Salesforce.com.
KoMarketing Associates
MAY 23, 2017
With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter.
KoMarketing Associates
APRIL 11, 2017
The best way to optimize your video content is the same as any other content – look at the analytics and make small improvements! website, social media)? Should they be focusing on a particular type of video (e.g., how-to, product)? We recommend no more than 90 seconds for a top-of-funnel video.”.
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