B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

OCTOBER 13, 2011

It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Technology. Today as a CMO, marketing consultant or agency, you need to understand and use technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

OCTOBER 18, 2010

Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. Another reason to establish a social media presence is that the search engines weigh social media activity heavily in serving up search results for keywords and phrases.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. Another reason to establish a social media presence is that the search engines weigh social media activity heavily in serving up search results for keywords and phrases.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100