| |  Analytics + Media + Youtube |
| Page 1 of 3 | Previous | Next | | | WEBBIQUITY APRIL 3, 2012  18 (of the) Best Web Analytics Guides of 2011 When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance. | | | | | |
| AD YOUR COMMENT HERE JULY 31, 2012 The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12 This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Karine Joly share the main results of the 3rd yearly survey on the State of Web and Social Media in Higher Ed 2012 , trends, emblematic success stories and useful resources. Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year). Full-time staff are beginning to be hired just for analytics. | FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices File another one under, ‘We’re all media companies now.’ The Direct Marketing Association ’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. Initial episodes focus on subject line best practices, e-mail for branding purposes and email marketing analytics. The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. | FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices File another one under, ‘We’re all media companies now.’ The Direct Marketing Association ’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. Initial episodes focus on subject line best practices, e-mail for branding purposes and email marketing analytics. The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. | WEBBIQUITY DECEMBER 20, 2011 48 Ways to Measure Social Media Success Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Social media/network-referred traffic. Nine Blog Metrics. | | | | | | | |
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PWB MARKETING BLOG | MONDAY, OCTOBER 10, 2011  Six FREE Tools To Measure Social Media for Business
Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Our six favorite free tools (and two paid) for measuring social media are: Social Mention (free) – real time search engine that monitors over 100 social media properties. Klout (free) – the de facto tool for measuring social media influence. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. MORE >> -
HUBSPOT | FRIDAY, MARCH 2, 2012  SEO for YouTube: How to Search Optimize Video for B2B Marketing
Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Use this to drive traffic back to your website, and be sure to include calls-to-action on the pages you're driving traffic to maximize lead generation from YouTube. And when we say "content," we don't just mean the written word. Popularity/Views. MORE >> -
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011  5 Simple SEO Tips To Optimize B2B Video
Create a Company YouTube Page. The best thing you can do for your videos is to put them on YouTube. YouTube videos in particular show well in Google because Google owns the company. While there are many video sharing sites, YouTube is by far the most popular, even for B2B. To really make your YouTube page stand out, go into the account settings and customize the page to match your company’s brand. Optimize Your Video For Search and YouTube. Putting your videos on YouTube is the first step for SEO. Have you heard about Universal Search? MORE >> -
SAZBEAN | THURSDAY, JULY 15, 2010  Measurable Effects of Old Spice Viral Campaign
Old Spice has turned their “The Man Your Man Could Smell Like&# ad campaign into a viral sensation by having the “Old Spice guy&# respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. How the campaign went viral can be seen a bit by looking at the statistics available with each individual video on YouTube. The move has gotten quite a response , but only time and sales will tell whether it was successful for the brand’s bottom line. Takeoff. Interactions. MORE >> -
BIZNOLOGY | MONDAY, OCTOBER 22, 2012  10 social media metrics every marketer should know
Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Because, if your social media efforts are effective, people are going to come to your brand’s website. Google Analytics tells you who, how, where, when and why. Photo credit: Paul Jacobson. ” 2. MORE >>
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