Trending Sources

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? Same goes for YouTube videos.

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Best 58

YouTube Analytics Decoded

EMagine B2B Blog

As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube

Video ads: Facebook or YouTube?

Vidyard

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard

Sazbean

Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube is also curating content in daily blog posts, divided into categories.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Tools 90

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. 23: The 29 Best Web Analytics Tools. #24:

Tools 72

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK.

Trends 108

Six YouTube Tools and Tips For Social Media Success

WindMill Networking

Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. YouTube, like Google, has tons of free information to help your company succeed at online video.

5 Steps To Optimizing Your YouTube Videos [Infographic]

EMagine B2B Blog

Titles help audiences and YouTube’s discovery systems make sense of your content. A video’s description field is valuable real estate, helping audiences and YouTube’s discovery systems understand what your content is about. YouTube recommends using an image (.JPG,GIF,BMP,

20 More of the Best Social Media Marketing Guides and Tips of 2013

Webbiquity

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media?

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

This could mean email, documents, videos, social media or a combination of everything. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Video Analytics/Tracking. Email Analytics/Tracking.

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. It was a simple idea but one that would change the world of digital media — and brand marketing — in a very significant way.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). Google Analytics) at 59%.

Stats 125

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

Tools 69

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

If you post it will they come?

Biznology

And so does everyone else, including mainstream media. on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page as well as whatever other social media profiles that make sense.

Social media predicts the next Carpool Karaoke stars

grow - Practical Marketing Solutions

The new Apple series, which is a spin-off of the Carpool Karaoke skit featured on CBS’s “ The Late Late Show with James Corden ” has surpassed over 830 million YouTube views to date. By Hannah Chapple, {grow} Community Member. Karaoke, anyone? Last week, Apple Inc.

48 Ways to Measure Social Media Success

Webbiquity

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? YouTubers like honest messaging. YouTubers do not like to be sold to.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

Tools 95

How to effectively integrate video content onto your website

Biznology

Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

Video 64

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration?

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Jump into social media. It’s nearly impossible to talk about customer outreach without talking about social media. How’s your customer outreach?

Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week

Hubspot

Are you changing and adapting to social media and search engine updates? YouTube Changes Its Search Ranking Algorithm to Focus on Engagement, Not Just Clicks, From TechCrunch. This seems like a logical, natural direction for YouTube to move toward.

Drones, Bots and AI oh my. SXSW highlights

grow - Practical Marketing Solutions

This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse. The new media. YouTube and influence. By Mark Schaefer.

You can only win search by winning social

Biznology

Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. Show up on their webinar, their podcast, their YouTube.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” The Truth About Social Media by Forbes.

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. YouTube.

The future of content marketing strategy

grow - Practical Marketing Solutions

Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.

Hard lessons agency customers need to learn about social media marketing

grow - Practical Marketing Solutions

Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. I worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? The six social media lies.

Agency 110

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. YouTube.

Media 111

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game.