Trending Sources

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. ” —  Blogging Wizard (Analytics).

YouTube Analytics Decoded

EMagine B2B Blog

As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data.

Video ads: Facebook or YouTube?

Vidyard

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Well you can accomplish the same thing with your own videos on YouTube.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard

Sazbean

Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television. ” — RazorSocial (Analytics). 16) Nuvi.

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Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. Probably 2018?

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Six YouTube Tools and Tips For Social Media Success

WindMill Networking

Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube’s new focus on engagement. Creator Playbook.

Video 25

5 Steps To Optimizing Your YouTube Videos [Infographic]

EMagine B2B Blog

Titles help audiences and YouTube’s discovery systems make sense of your content. video’s description field is valuable real estate, helping audiences and YouTube’s discovery systems understand what your content is about. Tags are keywords that the YouTube discovery systems use to help new users discover your videos. YouTube recommends using an image (.JPG,GIF,BMP,

20 More of the Best Social Media Marketing Guides and Tips of 2013

Webbiquity

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips. The Ultimate Social Media Tip Sheet by Heidi Cohen.

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. It was a simple idea but one that would change the world of digital media — and brand marketing — in a very significant way. Just as YouTube made it easy for anyone to upload and share a video, so too must a modern OVP.

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

This could mean email, documents, videos, social media or a combination of everything. To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. Video Analytics/Tracking. Email Analytics/Tracking.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

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Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. B2B Marketing Social media Content marketing These are powerful signals.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

If you post it will they come?

Biznology

And so does everyone else, including mainstream media. Share If You Post it Will They Come ?   on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page  as well as whatever other social media profiles that make sense. I work harder promoting my online content than I do writing the posts themselves.

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Social media predicts the next Carpool Karaoke stars

grow - Practical Marketing Solutions

The new Apple series, which is a spin-off of the Carpool Karaoke skit featured on CBS’s “ The Late Late Show with James Corden ” has surpassed over 830 million YouTube views to date. In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! By Hannah Chapple, {grow} Community Member. Karaoke, anyone? Adam Levine.

ROI 46

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

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48 Ways to Measure Social Media Success

Webbiquity

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Social media/network-referred traffic. Nine Blog Metrics.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Jump into social media. It’s nearly impossible to talk about customer outreach without talking about social media. Social media makes us more accessible to our audience. Consider ways to build your social media to target your audience.

How to effectively integrate video content onto your website

Biznology

Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. The great news is these plug-ins can usually import videos directly from your YouTube channel so the setup and maintenance is minimal. Start a vlog. Video + Blogging = Vlogging.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. Check out this post.

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Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? SEE ALSO:   Understanding Google Analytics: 5 Basic Questions Answered. 3) Bounce Rate. Anything over 2.00

Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week

Hubspot

Are you changing and adapting to social media and search engine updates? YouTube Changes Its Search Ranking Algorithm to Focus on Engagement, Not Just Clicks, From TechCrunch. With all these Google algorithm changes, it’s only natural that Google’s subsidiary, YouTube, would go through some changes too. This seems like a logical, natural direction for YouTube to move toward.

You can only win search by winning social

Biznology

Social Media Engagement is Not Just Dropping Links. Just because you don’t actually see people when you look at your performance on Google Analytics and Google Webmaster Tools, just hits, visitors, clicks, bounces, and dollar dollar bills, yo, doesn’t mean that every single one of those visits represent the human soul of a beautiful Child of God. Nothing’s helping.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. ” phase.

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  YouTube. YouTube. REACH. Twitter.

The future of content marketing strategy

grow - Practical Marketing Solutions

Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. The myth of audience overlap.

Hard lessons agency customers need to learn about social media marketing

grow - Practical Marketing Solutions

Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? Despite the fact that social media is now a fairly mature channel, the speed of change seems to breed confusion. Now what?

Agency 110

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. Let’s calm your social media nerves … 1. It is.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Analytics are least commonly used to fine-tune the marketing mix (14%).” SocialTimes ).

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Now that social media has advanced from the “should we do it?&# to the “how do we do it better?&#

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Social media marketing in theory isn’t all that different from traditional media (well it is, but). 

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. Social Media Strategy and Budgeting. source ). source ).

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.