Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 110

Social Media Media Business Viral Marketing 110

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. One of the most important steps in building an influencer program is research and analytics. It’s not cool, fun or exciting.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook.

Distribution 100

Distribution Youtube Facebook Video Marketing 100

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

OCTOBER 30, 2023

Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral. There are many possibilities, depending on the human user’s main interests: “You are a B2B social media marketing expert focused on SaaS software for marketers. Format) Please list five numbered steps.

Campaigns 90

Campaigns Top of Funnel Best Practices Marketing AI 90

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. But simply asking people to spread the word on social media doesn’t always cut it. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly. Videos on social media platforms stand out in crowded feeds, which can stop users in their scrolling tracks.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Use AI search, filters and engagement analytics to find the best influencers for your brand. Does it offer analytics and reporting? Access real-time analytics and reporting.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Optinmonster

NOVEMBER 5, 2020

Are you looking for the best social media plugin for WordPress to increase your followers? Social media is one of the biggest tools for companies to grow. But how can you leverage the website you already have to increase your following on social media? That’s where social media plugins come into play. Smash Balloon.

Social Media 107

Social Media Media Best Practices Display 107

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Read this blog to know more about what social media stories are and some of the best ways you can use its features.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Parse.ly

JUNE 11, 2020

Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways. Once you have that working knowledge, you can properly execute paid and owned media initiatives while recognizing how much earned media you receive.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Marketing Insider Group

NOVEMBER 18, 2019

We use data analysis, feedback, and social media listening to identify our customers’ needs and preferences. When you put data analytics to work for your employees’, as well as your customers’ needs, your company will be able to personalize rewards for helping to spread the word. That’s exactly what we do in marketing, right?

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Scoop.it

JANUARY 7, 2021

For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Make Use of Viral Trends. So, decide what would work for your small business based on the types of content that work well for your audience already.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. Because, if your social media efforts are effective, people are going to come to your brand’s website. Photo credit: Paul Jacobson.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. YouTube Shorts does allow TikTok watermarked videos, but they can’t be monetized.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests? Through Oct.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Hubspot

JANUARY 5, 2021

More recently, short-form videos have taken over social media platforms. I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, how can you leverage short-form content to grow your business?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. YouTube is the second most used search tool and it’s owned by Google.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . How Do I Find Keyword Opportunities?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. Keep your expectations realistic and monitor the analytics.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Outgrow

NOVEMBER 30, 2022

This is done by drawing audiences’ attention to various online channels such as social media, blogs, emails, and others. . Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Look at the native analytics of the platform where you uploaded the video. Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Martech Advisor

JANUARY 13, 2020

Social Media Posts Will Look Dramatically Different. There’s more noise and competition than ever on social media. million pieces of content are shared on Facebook, 350,000 new tweets are posted, and a hundred hours of video are uploaded to YouTube. Data Analytics Will Shift From Near-Term to Long-Term.

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93