Tony Zambito

MAY 5, 2010

.  As we have seen this year, companies are being awakened to the fact that the digital and social media storm has some jet stream wind behind it and is all the rage at the moment.    This year we’ve seen the advent of social media analytics beginning to surface. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

Tony Zambito

OCTOBER 3, 2018

It was like I was stuck in some time warp from the 1980’s or 1990’s when I dealt with them.” – Director, Media Operations. Buyers and Customers Are Armed With Data and Analytics. It would be a fallacy to think that buyers and customers will not be in possession of data and analytics that are influencing their choices.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Tony Zambito

JANUARY 29, 2017

Approaches that go beyond the multitude of marketing analytical tools that are being introduced. Digital technologies have enabled the ability to produce an overwhelming amount of data analytics. Enabling broadcast and digital media to reshape their news towards a connected experience. 6 – Use Analytics To Scale Insights.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

APRIL 21, 2010

  In organizations where the leadership is mostly analytical in nature, the need for information and analysis can be interwoven into the corporate culture and is a component of every decision.  Image by kevinzhengli via Flickr. The quest for information can be addicting. 

Buyer Personas 100

Buyer Personas Rules Sample Validation 100

Tony Zambito

OCTOBER 23, 2016

New technologies such as mobile, cloud, social platforms, data analytics, and artificial intelligence are reshaping consumer and business behaviors significantly. Doing so to adapt to new consumer behaviors related to how media content is consumed and viewed. Far more so than in any time in the last 50 years.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

NOVEMBER 14, 2011

In the past two plus years, we are seeing a rise in the analytical push and explosion in the wont for data.    And to some degree, analytics and data help us to find out what buyers are most likely to do in the future.  .  We know, to a degree, what buyers are doing.    I am not saying they are not. 

Trends 100

Trends Planning Buy CMO 100

Tony Zambito

MARCH 24, 2010

context, one of the key components of buyer personas is this focus on the unarticulated and the not-yet-discovered which can be truly elusive if only an analytical approach through customer data is used. .”   In my recent definition of buyer personas , now in a Buyer Persona 2.0   One of the aims of Buyer Persona 2.0

Buyer Personas 100

Buyer Personas Marketing & Strategy Marketing Strategy B2B Marketing 100