Customer Experience Matrix

SEPTEMBER 11, 2009

The story also illustrates the value of social media. This isn’t to say that social media would provide the same value to everyone. But as an example what social media can sometimes accomplish, QlikView is a great case study waiting to be written. Tags: qlikview social media qliktech analytical database.

Social Media 120

Social Media Media Cable Terms and Conditions 120

Customer Experience Matrix

APRIL 1, 2020

Media Consumption Nobody wins any prizes for figuring out that Web traffic went up when people were locked down. Less easily predictable: supermarket and media conversion rates went down as consumers spent more time searching for something they wanted. UK, and France. UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

FEBRUARY 7, 2016

Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems. Of course, there are plenty of other points that differentiate these systems.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

APRIL 24, 2015

We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. So last November is spun off the data piece as Madison Logic Data,, keeping Madison Logic as the media business.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

MAY 21, 2015

To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. Teradata itself sees its primary differentiator as analytics.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. Bizo can even allocate advertising spend across the different media to achieve reach and frequency targets as efficiently as possible.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 24, 2015

These are Analytics, Target, Campaign and Audience Manager. Audience Manager can also copy Web behavior information directly from Analytics, the one instance (so far as I know) where detailed data is shared between Adobe solutions. Well, wrap your head around this one: Media Optimizer, Adobe’s online ad manager (a.k.a.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

JUNE 7, 2017

It places a strong emphasis on meeting customer needs, both through predictive analytics to anticipate what each person wants and through interfaces that make service agents’ jobs easier. In fact, while conference materials included a press release announcing a new Paid Media solution, I don’t recall it being mentioned on the main stage.**

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

AUGUST 25, 2016

Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. That definition could apply to almost any system that delivers marketing messages, but the ABM Guide includes only ABM specialists. This narrows the field drastically.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc. Do you NEVER sleep?) Just a thought.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 28, 2011

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. It offers both hosted and on-premise options and uses a proprietary analytic database engine for key functions.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2011

Social Media. The first wave of marketing automation features for social media is now several years old. These included making it easier to share emails and Web pages, tracking shares through embedded URLs, and monitoring social media conversations. But it's still worth taking a guess at what looks likely. External data.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JULY 3, 2014

Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. StrongView has identified several key implementation requirements.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

DECEMBER 18, 2012

I don’t claim any particularly deep insights into the latter: they'll continue to adapt to new media and buying habits, I guess. Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

MAY 24, 2014

LiveRamp, a partner of both Convertro and Adometry, connects individual identities across different media such as email and Web sites. The obvious implication is that advanced analytics will become increasingly important, which is certainly correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

NOVEMBER 4, 2014

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2013

A good place to start is Marketing Management Analytics , known to its friends as MMA. But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television. Those other vendors work primarily with data about individual buyers, which comes largely from digital and direct media.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

APRIL 9, 2014

It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not. That kind of automation could be the key to expanding the number of marketing departments who can take full advantage of marketing automation opportunities.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

OCTOBER 4, 2011

RedPoint – a suite of tools for database building, campaign management, and analytics. Consolidated Technologies Group – a hosted system offering data hygiene, CRM, campaign management, digital asset management, and analytics. Can be hosted by a service provider or run on-premise by the client.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 15, 2016

Some research I’ll cite at MarTech suggests that marketers split their time roughly equally between strategy and planning, program design and content creation, and data management and analytics. I’ve classified vendors into those categories. This is the most populated area, with roughly half the categories and half the total vendors.

Work Management 120

Work Management Marketing Management Planning Classified Ads 120

Customer Experience Matrix

MARCH 9, 2015

Once suitably open architectures are in place, it should be easy to plug in new components like a better predictive modeling system, new type of video promotion, or the latest social media app. Focus on the analytics layer. So the only piece the company can expect to own is the analytical layer – the bidding and content engines.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

MARCH 24, 2011

It was a good chance to dive into this particular sector of the marketing analytics universe. Media mix modeling has more recently confirmed this. But except for direct response, online media can’t show the same relationship. You can also download selected presentations from yesterday.)

Conference 120

Conference Paid Search Agency Ads Webcast 120

Customer Experience Matrix

NOVEMBER 23, 2010

The company also plans to expand integration with KXEN for predictive analytics, although it hasn’t set a release date. Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions. These will be released throughout the first half of next year.

Planning 120

Planning Marketing Management Multi-Channel Paid Search Agency 120

Customer Experience Matrix

OCTOBER 21, 2010

Key conclusions are: "While customers have now broadly and deeply embraced new digital and social media channels of engagement, interaction and transaction, most senior marketers and IT executives admit their companies lack a clear understanding of how customers are using their channels and are not highly prepared to leverage those channels.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

APRIL 25, 2013

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. All this is a very long-winded introduction to Causata , yet another member of this new class.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

JULY 3, 2013

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

AUGUST 22, 2016

To put things in a broader context, “external data” can be contrasted with “internal data”, which comes from a company’s own systems for CRM, marketing automation, Web analytics, order processing, customer support, etc. special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

AUGUST 21, 2009

These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. The new Aprimo product would fill every box on my table except social media, predictive modeling and Web site management. This brings us back to Aprimo Marketing Studio.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 1, 2010

The really cool digital marketing stuff, including Web site development, Web advertising and most recently social media, has been executed by a different set of digital marketing agencies, specialist software vendors, and, ironically, media buyers at traditional ad agencies. Industry vendors who support them will thrive.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

APRIL 11, 2011

MarketShare and [X+1] announced an alliance last month to combine MarketShare’s cross-channel analytics with [X+1]’s digital targeting. Scalability was covered [X+1] itself, which announced extension of its Media+1 audience targeting platform to combine information from direct media buys and ad exchanges.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

OCTOBER 15, 2015

These were typically sourced from public information such as Web sites, job postings, and social media. I’ve never thought of predictive modeling and testing as having much to do with each other, although both do use advanced analytics.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

MAY 4, 2010

Genoo can also assign lead score points for social media sharing. Web site visits driven from Twitter are flagged in the activity history of individual leads and in general Web analytics reports, although Act-On does not tie them to the originator like Genoo. Act-On Software is another low-cost system, starting at $500 per month.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Customer Experience Matrix

JULY 22, 2011

I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration. Performable also has existing connectors with a variety of social media, help desk, email, billing, chat and CRM systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

SEPTEMBER 26, 2013

Marketers can also become more effective by enriching that conversation with information from external sources such as Web pages, social media, and commercial databases. Of course, once the platforms themselves are common, vendors will climb the value chain by offering better predictive analytics and cross-channel treatment optimization.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120