Cintell

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The Right Customer at the Right time

Cintell

The social media landscape offers a virtual goldmine of customer intelligence. The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. There is heavy usage of data, heavy use of analytics and an element of best practice sees prescriptive analytics as the wave of the future.”

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Examine these things: Social media followers – much of this information can be found by using each social platform’s analytics tool. Website visitors – check the audience report on Google Analytics. Blog content and social media posts – create content that speaks to different personas.