Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. NOTE: 70% of companies that have social analytics are still not using it! billion by the end of 2014.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Their most often used media and communications tools. Behavioral Targeting Big Data Data Analytics Data Mining Social Business Intelligence Social Media Competitive Advantage Customer Research Data Visualization Strategic Planning' Their awareness of ads and their habits for viewing them. General buying and browsing habits.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? This can’t be solved with typical social media software. This doesn’t come from reading tweets everyday about your brand it comes from analytics of all forms of social media – blogs, microblogs, social networks and forums.

Transparency 100

Transparency Vendors Social Media Trust Marketing 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. But I need your help to vote for my session!

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. Other types include customer relationship management (CRM) data and social media data.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

MAY 16, 2012

Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Not so with Social Media. It’s all relative The speed with which social media spreads ideas and.

Social Marketing 100

Social Marketing Marketing & Strategy Social Media Opinions 100

Buzz Marketing for Technology

JUNE 6, 2012

Furthermore, you want to leverage the power of social media as much as you can- to extend your reach, to be able to get real-time data and feedback, to leverage the power of technology, and to do so without breaking the bank. And not all influential people are engaged in social media. So the ideal model might not work.

CMO 100

CMO PR Social Media Ad Agencies 100

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations.

Contacts 100

Contacts Tips Social Media Sales Qualified Leads 100

Buzz Marketing for Technology

JULY 13, 2011

Also with the unprecedented amount of media coverage, access to information and levels of social sharing, there is an increased need for visibility in real-time around celebrities and their associations with a brand. In it you will learn more about product placements while a growing trend there are many potentially pitfalls as well.

Brand Identity 100

Brand Identity Branding Network Marketing Social Media 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. Let me explain ….

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

AUGUST 10, 2011

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. Unfortunately, that’s how it can be interpreted. Hence, bad information can be worse than no information.

Analysis 100

Analysis Paid Search Agency Paper Social Media 100

Buzz Marketing for Technology

SEPTEMBER 10, 2014

And it has to do with the fact that on the one hand, the analytics that form the cornerstone of traditional marketing are really changing rapidly. He was able to demonstrate that that a particular set of investments actually got traction in the perception of the brand using only social media. So I’ll give you a specific example.

Press 100

Press Social Media Analysis Social Marketing 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. Real time to a media buyer may be several weeks of ratings data to understand what target consumers are viewing. But should real-time data be such a priority?

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Buzz Marketing for Technology

FEBRUARY 8, 2012

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

Analytics 100

Analytics SEM Advertising Agencies CMO 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

Also, can the Metavana model be applied to other types of unstructured data besides social media, such as blogs, forums, survey verbatims, etc…? Q: Getting to the behavioral drivers of consumer choice is obviously a major demand from brands, and one of the promises of text analytics is to deliver the “affect” of the emotion behind the text.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend the time and money to truly develop new efforts for them.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

APRIL 15, 2016

Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners. They would spend on average 35 hours just processing data before they could begin analysis.

Work Management 100

Work Management Advertising Agencies Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Learn from those who are bigger, faster and stronger.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

JUNE 27, 2008

Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Public Media. Social Media. Social Media Summit. Recent Entries. Japanese Business Culture & Social Computing. Can Enterprise 2.0 fix Social Security? Enterprise 2.0 … More Hierarchy or Less Hierarchy ? Tom Mandel.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. and Social Media trends. Google Analytics. Your URL (optional ). Comments (required). Remember Me? How web masters and administrators can do more with less. Industry news and upcoming events.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

This means consumers are evolving more quickly than you may think, so closely monitor your analytics. Even the most basic site analytics can reveal huge potential opportunities. Incorporating analytics early in the development of a responsive-design site is important. Rule #2: Always Be Refining. touch, swipe).

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day.

CMO 100

CMO Buzz RSS Network Marketing 100

Buzz Marketing for Technology

JUNE 22, 2011

We need better systems to take in data and analytics in order to make smarter better business decisions. With today’s fragmented media landscape no single individual can pull together all these media channels to orchestrate and master them. And as a result you get silos of sub-optimized media.

Planning 100

Planning Media Plans Marketing & Strategy Marketing 100

Buzz Marketing for Technology

DECEMBER 12, 2012

Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Invalid code? The real question is, does your mobile shopper even know what happened? We all make mistakes. However, when your.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” Even the experts don’t give us a whole lot of direction on personalization. Just about as vague as every other definition. Getting Started with Personalization.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Buzz Marketing for Technology

JULY 29, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data.

Webinar Metrics 100

Webinar Metrics Storytelling Social Media Twitter 100

Buzz Marketing for Technology

JULY 9, 2014

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. In addition, you’ll be able to take advantage of all the tools associated with Google’s social media service, including Google Hangouts.

Planning 100

Planning Google B2B Marketing Advertising Agencies 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. FREE MONITORING SERVICES.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Select all media. “Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. Accountability: Effective Managers Go First (published on ChangeThis.com) The One-Firm Firm Revisited. Client Relations.

Training 100

Training Work Management Marketing Management Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

Digital reproduction literacy is defined as the ability to create new meanings or new interpretations by combining pre-existing, independent shreds of information in any form of media – text, graphic, or sound ( Gilster, 1997 ). In other words, do the skills included in it exhaust the relevant area?

Lead Ranking 100

Lead Ranking Lead Scoring Case Studies Education 100

Buzz Marketing for Technology

JUNE 27, 2008

Templates, models and self-study modules for creating systems thinking charts, structured thinking documents, analytical reports and other insightful distillations and interpretations of information. The Job of the Media. · Media/The Political Process. · Theory of Knowledge. Natural Enterprise. Business Innovation.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100