B2B Memes

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What Next? Chop Wood and Carry Water

B2B Memes

Impress everyone with my keen insights into the state of new media today by secretly rewriting old blog posts by Paul Conley , substituting trendy terms for outdated ones, such as Twitter for AIM and Tumblr for MySpace. Related posts: Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers.

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). That we can learn something about B2B from IBM is useful but not surprising. But Little Bunny Foo-Foo?

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Is Your Content Putting You at Risk?

B2B Memes

Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?). An excellent online resource is the Citizen Media Law Project’s Legal Guide. How much do you write about other people or companies?

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Journalism, Aggregation, and Doing Things with Words

B2B Memes

The last is Aaron Bady’s deeply analytical post on zunguzungu. To illustrate, he quotes from an academic paper by media culture professor C. First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia.

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We’ve Got Algorithms. Who Needs Editors?

B2B Memes

Using Web analytics from a test period to automatically choose between two headlines, as we’re told the Huffington Post does for its stories , can make sense—if both versions are true to the content. The power of new media is the way it enables the audience to challenge the creator.

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