B2B Marketing Traction
JUNE 14, 2013
As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. Therefore, why would they need analytics? They just jump right in and do it!
B2B Marketing Traction
OCTOBER 16, 2015
Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Marketing Traction
APRIL 30, 2014
According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. It’s not just that social media technology is a new “tactic” that must be learned and adopted.
B2B Marketing Traction
DECEMBER 1, 2011
When will you see results from social media and SEO? Up to three months for social media messaging traction. Keep analyzing traffic and keywords with Google Analytics. Post and comment on social media platforms. How long did it take you to get SEO and social media results? It takes time.
B2B Marketing Traction
NOVEMBER 21, 2014
If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results. . Some Rights Reserved.
B2B Marketing Traction
MAY 2, 2014
The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. Social media requires both a use of technology and great marketing messaging.
B2B Marketing Traction
JULY 9, 2014
Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media.
Expert insights. Personalized for you.
100 
Let's personalize your content