media-plan strategy 
Vidyard
NOVEMBER 29, 2016
It also investigates new trends around video personalization and use of video with account-based marketing strategy, as well as examining video’s spread beyond marketing departments. Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year.
Vidyard
NOVEMBER 29, 2016
Organizations embracing video as part of account-based marketing and personalization strategies. It also investigates new trends around video personalization and use of video with account-based marketing strategy, as well as examining video’s spread beyond marketing departments. Video expanding beyond marketing departments.
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Vidyard
DECEMBER 10, 2020
Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes. Honorable Mentions: LinkedIn, Sales Success Media.
Vidyard
MAY 5, 2017
What about your video marketing strategy? Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Ah, if only it were that simple.
Vidyard
SEPTEMBER 27, 2018
The plan included tons of clever tactics—ranging from an influencer-style campaign that involved loaning diamonds to starlets and socialites for big-ticket events to ads that instructed readers on how to choose a quality diamond ( inventing the idea of the “four Cs” )—the secret to their success was emotion.
Vidyard
DECEMBER 10, 2020
Explore the 2020 winners by category below: Video Marketing Awards Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes.
Vidyard
OCTOBER 26, 2017
Many marketing teams used social media sites like YouTube, hoping to garner extra views. But, with the rise of true, purpose-built video marketing platforms , we are now seeing that marketers have gained the analytics they need to get insights, optimize results, and drive more and higher quality leads to the sales team.
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