Remove media-plan strategy

Marketing Craftmanship

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Bare Essentials: Marketing as a Necessary Evil

Marketing Craftmanship

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Avoid being overly self-promotional.