Parse.ly

JUNE 27, 2023

In the digital content landscape, one strategy reigns supreme: omnichannel engagement. But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. But why should you have an omnichannel strategy? Each has its place within an omnichannel strategy.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 310

Social Media Social Marketing Planning Tips 310

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. If you’re using it in any way beyond GA, it will affect your strategy. If you don’t use Optimize, your strategy can transform and evolve with this change. Optimize is an excellent tool.

A/B testing 90

A/B testing Optimization Google Marketing Analytics Tools 90

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Launch Marketing

MAY 25, 2022

So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right? It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”. Typically, social media posts are written with the hopes of gaining impressions and engagement.

Social Media 116

Social Media Optimization Media Keywords 116

Marketing Insider Group

OCTOBER 16, 2023

BuzzSumo provides insights into their content strategy , helping you refine yours. Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Here are some key features and aspects of Buffer: Social media scheduling.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Do you plan to sell products or services via YouTube? Do you plan to post commercials in your videos?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

LeanData

DECEMBER 1, 2022

Below, you’ll see how engagement analytics can not only measure your ABM effectiveness, but provide insight on how to continuously improve. . Metrics, Analytics & Insights. Metrics, analytics and insights are related terms, and they are often mistakenly used interchangeably. How successful is our current ABM strategy?

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. To make video content more effective, it’s crucial to know your audience, set clear objectives, focus on quality, optimize for SEO, encourage engagement, and analyze performance.

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Huptech Web

APRIL 1, 2024

Limitations of the Order Confirmation Page based on Shopify Plans. So, before optimizing your Shopify Order Confirmation Page, it’s essential to understand the types of edits permitted in both the basic and advanced Shopify plans. It also enables you to integrate custom JavaScript for tracking and analytics purposes.

Order 52

Order Optimization Loyalty Lead Scoring 52

Martech

APRIL 6, 2023

In this follow-up we discuss the importance of confronting “analytical reality.” The biggest test of data is analytics,” said Mark Stouse, chairman and CEO of Proof Analytics. “It If forecasting indicates a stronger month, then it’s time to start planning for scale, testing and additional campaign launches.”

Analytics 91

Analytics Multivariate analysis Forecasting Lead Ranking 91

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. But that’s missing the forest for the trees.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 186

Social Networks Business Work Management Social Media 186

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Key findings highlighted: Room for improvement.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Marketing Insider Group

NOVEMBER 8, 2021

I am not referring to performance analytics. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. An additional technique with search volume is ongoing optimization of your current search visibility using Google Search Console. Media Analysis is Not Just for PR.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 96

Facebook Digital Asset Management Tools Brand Identity 96

Martech

APRIL 12, 2024

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Budget Programs 102

Budget Programs Work Management Allocation Product 102

Buffer

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. That’s why analytics are so important. Analytics help you to make better decisions and get better results. Something that only the few can achieve. Mastered, even.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). If you’re not creating content that’s relevant to your target audience, then that content isn’t going to rank well over the long term no matter how well optimized it is.

SEO 128

SEO Optimization Tips Lead Scoring 128

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? I’m here to walk you through everything you need to know about conversion optimization, from what qualifies as a conversion to ongoing best practices for success. The list goes on.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 120

Social Media ROI Media Cross-Selling 120

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Provide the blueprint for resources required to make a purchase decision.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

PureB2B

MAY 13, 2022

The terms business intelligence and data analytics are often used interchangeably. A clear distinction can be made between BI and data analytics. Data analytics, on the other hand, refers to the process of analyzing raw data and transforming it into a format from which conclusions can be drawn. Scope of Work.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. Automating your Facebook posts will create a streamlined process for you to focus on your overall Facebook marketing strategy.

Facebook 119

Facebook Social Media Profiling Urgency Marketing 119

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.”

Marketing AI 81

Marketing AI Allocation Zoominfo ROAS 81

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. All of this gives you a better idea of how to improve your Twitter strategy for sustainable growth.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. By using the data that you have to make a more profitable plan of action. Using Analytics to Boost Email Signups.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. This article will dive into all the details about chatbot builders and explore their features.

Paid Search Agency 66

Paid Search Agency Marketing AI Work Management Marketing Management 66