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Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The proposal, now being submitted to the Media Rating Council, will count a “viewed” impression as one that “is at least 50% viewable on the screen for at least one second.” Rebook?

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The proposal, now being submitted to the Media Rating Council, will count a “viewed” impression as one that “is at least 50% viewable on the screen for at least one second.” Rebook?

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. Media Planning Pay-Per-Click Search Marketing

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Millenial Media. Millenial Media is the dominant mobile advertising platform. Optimizely.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

The low CTR of banner ads should never be the only measure of online display effectiveness.  By using analytics tools, you can measure reach, frequency, attribution, and affect on conversions.  YIELD OPTIMIZATION. Yield optimization is a technique utilized by ad servers to improve the performance of a given advertiser creative. In Ever wonder how a banner ad finds you? Click.

The missing topic on b2b digital lead generation: advertising

NuSpark

Remember media plans?  If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away.  Paid search attracts immediate inquiries with promotional messages. I use social media because: I want to ask my connections about their experiences with potential solutions. The message strategy has to be different than paid search. 

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Optimization technology. • Ad units and rich media. If budget allows, display should be part of an integrated marketing plan. Retargeting. Summary.

Critical guidelines to help you determine your optimal online advertising partner

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist If you’re responsible for a marketing budget, you probably get so many calls from sales reps pitching media or online advertising programs that you’ve stopped answering calls from numbers you don’t know. Determining the optimal ad partners isn’t easy, particularly as the media landscape becomes increasingly complex.

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

That’s what these networks and platforms need to measure in order to optimize performance across their thousands of sites they represent for the advertiser.  Because with display, you’re not marketing to warm prospects like you are with search, these Google Analytics reports show how display and other channels contribute to future conversions (again within 30 days).  Active View avg.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

What makes the biggest impact on your lead generation goals?   57% say SEO.  25% Pay-per-click, and, 18% social media.  This is the only eBook of its kind that attempts to focus on the strategies and process to manage paid search for B2B firms with complex products, or those firms whose prospects need multiple touches and lead nurturing throughout the funnel in order to become a valid sales opportunity.  Among the contents: Developing a search strategy via the buying funnel. Keyword Strategy. Bidding Strategy. Landing Page and Conversion Optimization.

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14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses

Blue Focus Marketing

If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep shrinking, and competition will stay fierce. Research and Plan: Judy Bellem ( @JudyBellem ) – Principal, SMM Advertising.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. Which emerging trends do we need to keep an eye on?

Marketing needs to be more Adaptive!

Buzz Marketing for Technology

We need better systems to take in data and analytics in order to make smarter better business decisions. With today’s fragmented media landscape no single individual can pull together all these media channels to orchestrate and master them. And as a result you get silos of sub-optimized media. So how can you even think of making a yearlong media plan?

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  This year look for one on Marketing Analytics and an update on social media lead generation. Paid Media. Plan search campaigns within the funnel.  Social Media.

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark

The more data we have by segments, the better we can optimize campaigns. Related Posts: Targeting B2B Companies with Online Display and Social Media Remarketing Advertising Strategies with Google Analytics LinkedIn and Twitter Advertising and Marketing Options; A… 17 Lead Generation- Demand Generation 2015 New Year’s… 18 Ways to Promote Your White Paper for Lead Generation.

7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)

Hubspot

You should use this information to plan out your next few weeks of content so you''re writing the posts that will drive the most views, and help you hit your monthly goals. Embrace agile experimentation to figure out why certain CTAs perform better than others. 3) Social Media Reach. Tracking the performance of your social media is important to understanding its ROI. analytic

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The definitive overview of lead generation strategies and tactics. eMarketing Strategies for the Complex Sale. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Media. Social Media. Ruth P.

A Helping Hand and Then Some For the Data Driven CMO

It's All About Revenue

Agencies sit in a unique position at the cross-roads of strategy, execution and optimization and this can be further monetized through the adoption and on-going management of technology and data platforms. If agencies are unable to take the helm in building and executing data-driven strategies, CMOs will look elsewhere. In short, they need a hero. Head Start.

How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach

Hubspot

This adds additional stress to agency teams trying to manage more data, more frequently, and from more media sources. This leads us to wonder how the Marketing Marys and Analytics Annies of the agency world are solving their own marketing data reporting problems. For Analytics Annie, the first day of the month is no different than any other day. Using History to Drive Planning.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Analytics. Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts.

Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

Of the three broad tasks I defined – planning, content creation, and execution – only content creation is served by what I consider to be strong AI* solutions. Marketing planning, which includes the all-important task of campaign design, is almost wholly untouched by AI. Otherwise, I haven’t seen anyone use AI to recommend a marketing strategy. Let’s look at each task in turn.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. Yet, at optimal levels of reach and frequency, brand awareness increases, desire increases, and sales increase.

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

While that may still be true, service firms now need to worry about their online reputation —with social media being the new word of mouth. Google and social media continue to open new frontiers. As Rebecca Lieb, a search engine optimization expert says, “ searchers either find you, or they find your competitors.”. Roll out a social media plan and usage policy.

15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Social media marketing know how is quickly becoming a must-have skill for marketing professionals. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively.  Further, online job postings requiring social media skills have gone up 87% from 2011-2012 ; there is now demand for proven social media professionals. 

Meet WPP’s firm of strategic marketing technologists

chiefmartech

studied media law and telecoms at Columbia Law School and had some brief experience in pay-TV before setting up the first international ad network running on the DoubleClick platform in 1997 in South Africa. We call ourselves “strategic marketing technologists” to communicate our central focus on how marketing and brand strategy intersects with technology capability. An alternative?

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. This is keeping some fresh content coming to the home page, helping to get those posts some links from the home page, and – together – the strategy has proven to work quite well. Thought leadership is a good thing.

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How to Hire an Awesome Inbound Marketing Manager

Modern B2B Marketing

Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. But what qualities are key in an inbound or social media expert? Often customers will use social media as an outlet when frustrated. For us that means posting it under the title Social Media. thick skin.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. 39 social media tools I will use today.

Link 62

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. The above two web analytics are not mere statistics for your webmaster. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. They are: 1. Resources

Is it Time for an Extreme Web Makeover?

MI6 Marketing Agency

Here are some reasons why: The web is the most often mentioned first resource prospects turn to when they begin to think about starting a product evaluation (Source: 2010 Lead Generation Optimization Study, CSO Insights). Business professionals are spending more time on social media sites than vendor and editorial sites (Source: ITToolbox). Content strategy, editorial and production.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Have you struggled to answer that question? There is no secrecy.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. You can read his entire blog post here.

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B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap

Modern B2B Marketing

Today’s marketers need to be more focused on analytics and link their efforts to organizational successes. It is important to work with your sales team, and create plans that will have measureable impact. If you’re not sure how to measure your marketing programs, download our Definitive Guide to Marketing Metrics and Analytics. Panel: Social Media Use in the Industrial Sector.

B2B 1

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Social Media with Email Marketing – is it the Super Combo?

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

These include: Lack of page titles No optimization of headlines and subheads (H1, H2 tags etc.) Install site analytics, the free Google Analytics is a good start. Use social media judiciously to increase name recognition, drive traffic and build a community. Why should you care about your company’s website? If you were going to put them on the street, what would you do?

Content Creation Made Easy

Industrial Marketing Today

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 How do you overcome this challenge? Content creation doesn’t have to be hard.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Relevant Marketing Content Helps B2B Branding by Achinta Mitra on June 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Integrated Industrial Marketing Branding is usually not a popular topic in B2B marketing, especially in the industrial sector.

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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Is it so outdated that you avoid sending prospects and customers to your site?

B2B DIY Media Buying, or Use A Pro?

B2B Marketing Savvy

Media Buying: DIY (Or Not?) Media VP, David Rowe , and I sat down over a virtual cup o’ Joe to discuss the ins/outs of a question that faces many marketing managers today. Complexity and Scale: Think more about the complexity of the media buy than the $$ size of the buy. Media agencies with an international presence have more in-depth knowledge of local language media vehicles.

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