If you’re buying online display for lead generation, you should consider social media advertising opportunities. Here’s an example of a Promoted Trend: Analytics. Twitter advertisers get their own analytics to monitor their promoted accounts and promoted tweets so performance can be measured. Bring audiences to specific landing pages to optimize conversion and lead capture. Utilize Google’s URL builder to tag URLs within analytics for more granular measurement. Test and optimize. Advertising Media Planning Social Media Tactical Services MORE >>

Remember media plans?  If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away.  use social media because: I want to ask my connections about their experiences with potential solutions. Your marketing strategy still needs a component to target potential buyers not in your lead funnel.  The message strategy has to be different than paid search.  You need to tag all digital messages so that analytics can measure the visitors. Advertising B2B Lead to Sale Process Marketing Strategy Media Planning MORE >>

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. Yet, at optimal levels of reach and frequency, brand awareness increases, desire increases, and sales increase. MORE >>

What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? While you won’t find much in the way of “tips and tricks&# in this post, you will find guidance on answers to these big-picture marketing questions and more here in some the best marketing strategy guides and insights of the past year. mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. MORE >>

If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. Research and Plan: Judy Bellem ( @JudyBellem ) – Principal, SMM Advertising. Small businesses should resolve to improve use of social media in 2013. Plan: Make sure to create a social media plan that aligns with your business objectives. Focus only on those platforms most likely to benefit your business and support your strategy. Here are three easy steps. MORE >>