Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Cut through the fog with personalization.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

MARCH 18, 2020

With such a wide choice of tools, it can be difficult knowing which ones are the right option for your digital marketing strategy. When it comes to an effective content strategy , having a calendar and content management tool is the forcing function of making sure the strategy is adhered to.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Martech

MAY 25, 2022

To drive bottom-line growth, you’re ready to create a strategy for attracting, engaging, and converting prospects across all of your marketing channels. As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it. Configuring for optimization. .

Optimization 110

Optimization Trigger Marketing Email Marketing Video Marketing 110

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Webbiquity

OCTOBER 11, 2022

To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. Use Social Media Platforms to Your Advantage. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. Content Marketing Analytics. HubSpot Marketing Hub. Price : Starts at $40/mo.

Analytics 101

Analytics Work Management Planning Tools 101

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Liveintent

DECEMBER 1, 2021

To better understand how publishers are preparing to tackle identity and monetization in a post-third-party cookie world, LiveIntent partnered with CoLab Media Consulting and Beeler.Tech in the production of the Rev Ops Barometer H2 2021. Yield optimization and first-party data strategy. Data strategy responsibility.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Privacy 125

Salesforce Marketing Cloud

JANUARY 4, 2024

How do you optimize drip campaign performance? Make a new plan, Stan What is drip marketing? Make a new plan, Stan What is drip marketing? Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Do you have a strategy for finding their demographics and behavior?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives. One, a content budget lets you allocate resources more efficiently.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Marketing Insider Group

MARCH 2, 2021

In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Finding holes in your strategy and filling them with quality content will strengthen your SEO, build your website authority, and attract new leads and customers to your business. Quick Takeaways. Source: CoSchedule.

Analysis 329

Analysis Top of Funnel Work Management Lead Scoring 329

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry.

SEO 251

SEO Lead Ranking Content PR 251

Marketing Insider Group

SEPTEMBER 15, 2020

When carried out with careful planning, phygital marketing is a powerful tool for connecting with and engaging customers. . Phygital marketing optimizes the experience for B2B customers as well. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.).

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. The first of my top growth hacking strategies will skyrocket your subscribers quickly. Businesses that don’t grow soon disappear.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SocialPilot

FEBRUARY 26, 2024

Simply put, this duo of human creativity and AI’s capabilities offers marketers a powerful tool to innovate, improve their strategies, and build genuine connections. But there’s more to AI marketing than just the strategies and the tools. Data Analytics Data analytics is the most promising use case of AI in marketing.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. SMS Marketing: Do you plan to also send SMS marketing messages ? Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Did you know there are countless ways to use AI in social media ?

Examples 78

Examples ROI Planning Work Management 78

Contently

MARCH 23, 2023

Metrics help us make data-driven decisions to improve our strategies. This helps them optimize their content strategies to improve engagement and ultimately drive conversions. Personalized social media content: Brands can use social media to create personalized content for their followers.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

RebelMouse

JANUARY 5, 2024

Imagine group A receives a promotional newsletter titled Essential Natural Products for Women, and group B receives a variation titled Must-Have Natural Products for Women in 2024. To help you optimize your workflow, find out if your content management system (CMS) has integrated or built-in A/B tools.

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Blue Flame Thinking

SEPTEMBER 25, 2023

Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. Align your content strategy.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. It helps you understand the competitive landscape, identify areas for innovation or improvement and formulate strategies to outperform competitors.

Analysis 92

Analysis Marketing AI Examples SWOT 92

SalesGrape

NOVEMBER 5, 2023

For instance, instead of manually collecting contact information from website visitors or social media followers, a well-designed chatbot can automatically capture leads by engaging users in interactive conversations. Furthermore, AI-powered bots can use predictive analytics to identify high-value leads likely to convert soon.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. Content strategy starts with the audience. Okay, back to the plan.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

seo.co

OCTOBER 16, 2020

While a lack of results could be tied to thousands of company-specific factors and circumstances, it’s often underscored by one simple reality: Most businesses don’t have a plan for how they market their products and services to prospects. Here are a few thoughts and ideas to get you moving: Create Funnels on Google Analytics.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Contently

JANUARY 11, 2023

First-party data is the information you get directly from your audience, whether that’s your customers, site visitors, or social media followers. You can get emails through newsletter subscriptions, discount promotions, or virtual event registrations. Leverage, Maintain, & Optimize. First-party data can help.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Sprout Social

SEPTEMBER 6, 2023

If you’re new to LinkedIn or want to optimize your LinkedIn business page, we’ve created this resource for you. Follow these steps to create an optimized LinkedIn Page. Remember, the more optimized your profile is, the better its chances of performing. Monitor your LinkedIn analytics using the in-built analytics tool.

Linkedin 113

Linkedin Effectiveness Ideal Customer Profiles Business 113

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. sign up for a newsletter, place an order, ask for more information, etc.). website, blog, social media). user-generated content, influencer content, media coverage, etc.).

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. For example, you can set up a campaign that asks visitors to provide their email addresses for a newsletter, exclusive deals, and downloadable resources. The best part is that you can start with a free plan with zero hidden costs.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Leverage native YouTube analytics to help you analyze your tests.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags. Optimize your blog’s loading speed. Adjust your strategy according to your results.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Optinmonster

JULY 28, 2022

Otherwise, you might be wasting time and money on strategies that don’t actually work. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. Those marketing strategies can either be improved, scaled back, or totally eliminated.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Why is LinkedIn employee advocacy right for your social strategy? Tip 1: Optimize your LinkedIn page. Tip 2: Set goals for your strategy. Why is LinkedIn employee advocacy right for your social strategy?

Linkedin 112

Linkedin Paid Content Tips B2B Thought Leadership 112

Salesforce Marketing Cloud

MARCH 7, 2024

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. While it might sound like an oversimplification, one strategy is to start segmenting your list based on data about age groups. Building a strategy can be overwhelming and you don’t want your team to get stuck.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Lenny's Newsletter

AUGUST 22, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop. Let’s take data analytics teams as an example.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84