Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Analytics 97

Marketing Insider Group

MARCH 18, 2020

DivvyHQ helps you automate and simplify your content marketing , organize your teams, streamline your processes, plan and create your content, and measure its performance. Hootsuite is a social media marketing management tool that makes it easier to manage all your social media content across several platforms.

Marketing Management 363

Marketing Management Tools Planning RSS 363

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Double-Check Search Engine Optimization Optimizing your website for search engines is a critical step in generating traffic and leads. Highlight on Social Media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Sprout Social. Tools come and go.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

accelerate agency

MAY 24, 2023

Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Data Analytics and Performance Tracking: Content automation tools provide data analytics on content performance.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. In Google Chrome, add the following javascript as the URL in a new bookmark: javascript:(function()%7Bif(! Whatever your approach, make sure your entire team is able to see analytics every day. What’s bringing in the most social referrals?

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. If you're looking for customizable metrics, social media ROI, team collaboration, and SEO information, these tools are here to help. Content Marketing Analytics. Google Analytics. HubSpot Marketing Hub. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Method and Metric

OCTOBER 18, 2019

App store optimization techniques to boost downloads and drive conversions. As social media use shows some decline while app downloads continue to rise, the question many developers are asking is: How can I optimize my app? This guide aims to provide an overview of ASO and what you can do for better app store optimization.

Optimization 90

Optimization SEO Keywords Click Rate 90

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I This content explosion isn’t imagined.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. Editors can update the URL, meta description, and so on to optimize around those keywords. The best way to measure how well your site performs for Google Search traffic and Discover is through Google Search Console.

Google 96

Google Keywords FAQ Custom Publishing 96

NuSpark Consulting

MAY 25, 2013

If you’re running a pay-per-click campaign, you measure conversions. It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Google analytics measures website activity, with the goal to track visitor behavior.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Measure your results against stated goals and course correct as you learn what efforts are most effective for your firm.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Measure your results against stated goals and course correct as you learn what efforts are most effective for your firm.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Adobe Experience Cloud Blog

OCTOBER 25, 2017

In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #2: Use CRO Principles to Optimize Landing Pages. When it comes to optimizing PPC performance , the impact is made on the other side of the click. Display URL.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? The four most popular messaging apps already have more monthly active users than the four major social networks. What Is Dark Social?

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Then we’ll teach you 3 ways to optimize that page to get more leads and drive more revenue. Finally, we already mentioned that landing pages are a great place to showcase all of your social proof.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. It’s a straightforward concept with profound implications for decision-making and optimization. Having a clear goal helps in designing the test and measuring success.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

BenchmarkONE

AUGUST 20, 2019

Google Analytics is a powerful tool. When it’s used to its full potential, it can help B2B businesses gain key insights into areas they might not otherwise have any clear window into, including optimized digital performance metrics and trends and patterns in customer behavior. And that’s where Google Analytics goals come in.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 55

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Optimize goals on Google Analytics. The big picture.

Privacy 106

Privacy Advertisements Advertising Tips 106

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Measure, learn and optimize to drive more impact. To find out what that content is, use a social media analytics platform like Sprout Social.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags. Optimize your blog’s loading speed. Use images and videos to illustrate your points.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

accelerate agency

MAY 24, 2021

Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings. There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

ClearVoice

JANUARY 5, 2021

As a result, many website owners and advertisers have made sure they have a privacy policy that covers what it needs to cover — plus maybe a cookie acceptance pop-up, for good measure. What kinds of compliance measures like these have you implemented? ” Social media advertising privacy policy requirements.

Privacy Policies 71

Privacy Policies Privacy Advertising Agencies Advertisements 71

Convince & Convert

AUGUST 18, 2011

Social media optimization gives you the ability to not waste bullets. As Charlene Li said – and I routinely steal this line – “social media isn’t inexpensive, it’s different expensive.&#. Getting smarter at social analytics requires three things: 1.

Social Media 128

Social Media Optimization Media Paper 128

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics.

Social Media 110

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 110

KEO Marketing

DECEMBER 23, 2015

There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. And when they decide to measure conversions, they’re usually wondering about goals. Contact form submissions. Collateral downloads.

Marketing Analytics Tools 48

Marketing Analytics Tools Analytics Google B2B 48

Sprout Social

APRIL 12, 2022

Continuing with Bloomscape as an example, after Googling their brand name, the first page of the search results features their social media profiles from their Instagram and Facebook accounts. On Sprout Social’s Facebook Page below, the logo is the profile photo and the cover photo is on-brand. Image sizing and optimization.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

seo.co

JULY 28, 2020

How to Measure Organic Traffic. Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Organic traffic is contrasted with other traffic sources, such as: Direct traffic, generated by people entering a URL directly or accessing a bookmark. The Caveats.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109