Digital B2B Marketing

JULY 21, 2011

You measure your content marketing success on registrations, not sharing and consumption. Your social media pilot is about making your email more social. Marketers that approach content marketing this way optimize promotions, not content. If you do content marketing, what is your goal and how are you measuring it?

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

APRIL 7, 2011

Until an alternative performance metric can broadly be measured by those selling advertising space, click rates will remain a fixture. Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. Click rates live on for a simple reason.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

JUNE 7, 2012

SEO : Search Engine Optimization. SMM : Social Media Marketing. Used both as a pricing model for lead generation media buys and as a performance measurement to compare the cost of leads from various sources. LPO : Landing Page Optimization. GA : Google Analytics. SEM : Search Engine Marketing. PPC : Pay Per Click.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. It was the silence of Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? It seems everything can be measured sixteen different ways.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MARCH 7, 2011

Although telecoms are busy marketing their own cloud offerings, will we also see them offer services optimized for providers like Amazon or Google? Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Maybe tied to Google's social goals?

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100