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48 Ways to Measure Social Media Success

Webbiquity

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Social media/network-referred traffic. from HootSuite or other social media monitoring tool). Nine Blog Metrics.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Organic search engine traffic.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

The time for marketers to start the process of year-end measurement is quickly approaching. Measuring your key performance indicators (KPIs) at year end deserves time and attention to thoroughly examine and tell the story of your results this year – or for any given period of time, for that matter. Not all web analytic tools will provide historical data beyond 90 days.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. are most important for measuring success? SOCIAL. While.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. 

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well?

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

That’s because Hive9 actually has three connected modules: one for marketing planning, one for marketing measurement, and one for optimization (which is what I’m calling journey orchestration). The measurement module reads information from plans and imports revenue, accounts, opportunities, and contacts from CRM, marketing automation, and other systems. It’s bright. It’s shiny.

New Tool to Measure Web Presence Optimization

Webbiquity

Web presence optimization (WPO) is the art and science of maximizing online visibility. It was apparent early on to those of us on the WPO team that having the proper metrics for tracking and measuring web presence, especially over time, is critical to coordinating PR, SEO, content marketing, social media and advertising efforts to maximize online visibility for clients.

5 Goals for B2B Brands to Measure in Google Analytics

KEO Marketing

There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. And when they decide to measure conversions, they’re usually wondering about goals. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take.

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Content Methodology: A Best Practices Report

Testing and Optimization 4 5 7. Consistently optimize. Is Needed Irrelevant, Inadequate, or Non-Existent Measurement Content marketing investment is on the rise, with everyone from financial giant Chase. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. Content.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

The measurability of the web can be a double-edged sword. On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized. ” Creating Custom Reports in Google Analytics by PPC Hero.

Book Review: Optimize

Webbiquity

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. ” •  Content isn’t just the job of marketing and PR.

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

As the old b-school maxim goes, “you can’t manage what you can’t measure.” ” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. To bloggers?

Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar

It's All About Revenue

It all started in 2000 when I was at Oracle; we built a data analytics solution for marketing and sales that provided visibility into marketing activities of prospects and customers. Advances in technologies, such as social media, has created a tremendous amount of data, but most of it is outside the reach of marketers. Marketing Measurement

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. better job of linking their efforts to measurable business results. Everything is now measurable. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., social advertising on LinkedIn, programmatic networks like Choozle) that. social media.

5 Tips for Optimizing Audience Engagement by Channel

It's All About Revenue

Look, at the end of the day, as it's written in the guide itself "D ata will not meaningfully serve your marketing and audiences until it can be leveraged and applied in a way that can be effectively managed, organized, and measured as part of your marketing mix." " And that marketing mix most assuredly means optimizing audience engagement across every channel.

10 SEO measurements every marketer should know

Biznology

For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. What are the measurements that matter? Photo credit: Danard Vincente.

Agency Focus: How Content Marketing is Changing, & How to Measure It

Act-On

When it comes to content marketing, art + science = measurable success. Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. Headline optimization involves Character Counts, Emotion, Keywords, Questions, Numbers , etc. The best time to distribute your content on social media depends on the channel and your audiences’ readability level. Invest.

How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. better job of linking their efforts to measurable business results. Everything is now measurable. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., social advertising on LinkedIn, programmatic networks like Choozle) that. social media.

30+ Ideas for Measuring Conversions on a B2B Website

KoMarketing Associates

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. Conversion tracking helps measure and “connect the dots” between the performance of online marketing initiatives and their relationship to sales and business development related actions. Social Media Clicks.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Any behaviors that you want to measure are called GOALS. Measurement.

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. Be yourself, especially with your own content and within social media.  Test and optimize.  Act Naturally. Work together.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. better job of linking their efforts to measurable business results. Everything is now measurable. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., social advertising on LinkedIn, programmatic networks like Choozle) that. social media.

How to Obtain Positive Marketing ROI with Revenue Analytics

bizible

Revenue analytics is the process of discovering where your revenue came from. B2B sales cycles are long and revenue analytics track touchpoints through the entire funnel, from first anonymous visit to closed deal. Revenue analytics give marketers the ability to measure success by hard facts (revenue), not speculation (clicks or leads). Conversion Rates. Forecasting.

A new process to quantify content marketing success

grow - Practical Marketing Solutions

MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. content marketing measurement process. Specific recommendations on content form and functionality to immediately improve social sharing. Measurements of content consistency and readability. Traffic?

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs.

Facebook Business Pages; Measuring What Matters for Success

NuSpark

Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management.  This is what I measure:  . The result? 

Your Analytics Questions Answered (Interview)

EMagine B2B Blog

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! Semalt is an analytics tool.

A sustainable process for optimized content marketing and brand publishing

Biznology

And how well are you measuring this spread and its impact near and long-term? For brands generating a lot of content it’s ideal to establish an editorial calendar and take advantage of the many content optimization, PR, social marketing systems, and software choices available. But Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.

Why You Need Marketing Analytics, Not Web Analytics

Hubspot

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Why Marketing Analytics Matter.

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. About 88 percent say they do not tolerate websites that frequently go offline, and 75 percent claim that poor authentication measures make them skeptical. Search and Social.

Your marketing success may hinge on Gray Social Media

grow - Practical Marketing Solutions

In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. In a recent post, I pointed to research that shows that as much as 70 percent of social sharing is unknown to us.

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

bizible

Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System. It’s a common belief that marketers can hack together an attribution system themselves, using a combination of web and channel analytics, plus some Excel expertise. When it comes to attribution, web analytics (e.g. Google Analytics) and channel-specific analytics (e.g. shaped?

New Twitter Dashboard Lets You Measure Performance of Organic Tweets

Hubspot

Knowing more about the performance of individual organic tweets can offer you a wealth of knowledge about what is and isn''t working in your Twitter strategy -- and help you optimize both your organic and promoted tweets. The New Organic Tweet Analytics Dashboard. Access your dashboard by clicking Analytics >> Tweet Activity in your top navigation. Test it and see!

Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

As much as we might long for the days when we created a strategy to drive traffic and convert to sales, this linear and measurable path is becoming increasing elusive. What role does social media play in this journey? Case studies on companies who are creating optimized customer journeys. What role does social media play in this journey? And that is pretty tangled.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all? ”).

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

The only way to evaluate customers' interactions with your marketing materials and to adapt accordingly is to measure engagement with the pieces most central to your content marketing strategy. This could mean email, documents, videos, social media or a combination of everything. Video Analytics/Tracking. VidYard focuses on the bottom line and measurable results. Wistia.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.

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