Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Maybe you don’t even know how to measure results. Your analytics are essential to your initial search marketing plan and improvement plans.

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

ClearVoice

MARCH 6, 2023

Therefore, they are not entitled to traditional employee benefits such as health plans, retirement packages, and paid time off. Uncertainty: Because long-term, high-paying work isn’t guaranteed, planning for the future can be a challenge. Take courses, attend workshops or conferences, and find a coach or mentor.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

ClearVoice

NOVEMBER 2, 2018

Has your marketing team made plans yet? Cost: Prices vary for a range of passes, workshops, and boot camps. Great for: SEOs, SEMs, marketing analytics pros. Price: $985 Conference Pass; $500 Workshop Pass. Great for: Brand marketers, content marketers, marketing analytics managers. Date: Jan. 30-31, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Contently

SEPTEMBER 18, 2017

This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop. The workshop will give companies a chance to learn how to analyze the tone of their current content and determine if they should shift their brand voice to reach their target audience.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Directive Agency

MAY 29, 2023

We’ve used AI for: Basic code updates / code review Schema markup validation Valid Hreflang attribute review such as ISO language codes Regex and XPath filter creation Writing summaries that explain complex SEO items to clients HTACCESS file edits We don’t manually draft Regex anymore to segment data in GA4 or Google Analytics.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. How can they best help with planning and execution? With so much to manage, it is crucial to choose your partners carefully.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. You can watch recordings when convenient, attend virtual workshops, and network online with real humans. They’re still planning on an immersive virtual event at the beginning of the year.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

SpotMe Blog

MAY 31, 2023

And how does this change the in-person event planning process? After providing the tech and expertise to help leading life science and pharma and Fortune 500 companies run 10,000+ successful in-person events for the past 20+ years, we’ve consolidated what we know into the best planning and technology guide.

Planning 52

Planning Personalization Work Management Best Practices 52

SpotMe Blog

JUNE 13, 2023

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. Pharma event management companies specialize in planning and executing events for pharmaceutical and healthcare companies. Disclaimer: The objective of this list is to share useful information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Vidyard

AUGUST 11, 2015

Get details that cover strategy, integration, measurement, and more. No matter your level, learn from leaders in digital, creative, analytics, branding and insights. The 2015 event is moving to a bigger venue to accommodate the growing demand, and it will be full of practical sessions and workshops. Content marketers, unite!

Planning 50

Planning Best Practices Conference Cross-Selling 50

Exo B2B

FEBRUARY 22, 2018

The Content, again, an extensive list, includes: The workshops : Video Marketing Makeover – Transforming boring case studies and testimonials into stories that inspire action. Agency Workshop: A New Approach to New Business. How to Optimize, Socialize and Publicize B2B Content. What’s planned : Demand Generation.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Vidyard

NOVEMBER 13, 2019

Honorable Mentions: Confirmit, SmartBug Media. Confirmit delivered a heartfelt story to wish their customers a happy holiday, and SmartBug Media used hilarious skits to make what they do relatable to just about anyone. Winner: True Influence (in partnership with Arc Media). Winner: NetMotion Wireless.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

The Lead Agency

OCTOBER 4, 2017

IBM and Sesame Workshop have teamed together to create toys for early childhood that adapt to learning styles and change according to each child’s aptitude. If you have used a search engine or social media today, you have probably already used it. Well, machine learning is everywhere.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

SmartBug Media

OCTOBER 9, 2019

Perform a Buyer’s Journey Workshop. During your Buyer’s Journey workshop, take notes on content that you may need to create for each stage to help move your leads through those stages. Remember what you found in your persona research and Buyer’s Journey workshop. Review Lead Qualifications.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. › Social › Social Integration. If you do screw up, apologize and have a crisis plan.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Vidyard

NOVEMBER 13, 2019

Winner: NetMotion Software Runners-Up: Uberflip, Genesys Honorable Mentions: Confirmit, SmartBug Media “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. Enjoy these videos and perhaps they’ll spark new ideas for your own approach to video-based storytelling.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Social media can offer some very accurate metrics for ROI.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

OCTOBER 3, 2019

Between writing press releases and media pitches, it isn't easy to make time for professional development. Social Media Strategies Conference. Social media is another vital public relations tactic that's always changing. Social media is another vital public relations tactic that's always changing.

PR 14

PR Conference Public Relations Peer-to-peer 14

ConvertKit

APRIL 21, 2019

In order for us to measure what our target audience deems as valuable, we need to know who they are and understand what drives them. Take a look at your Google Analytics dashboard to determine which blog posts have been the most successful at driving consistent traffic and start building content upgrades from there. Webinar tools.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

ConvertKit

APRIL 21, 2019

In order for us to measure what our target audience deems as valuable, we need to know who they are and understand what drives them. Take a look at your Google Analytics dashboard to determine which blog posts have been the most successful at driving consistent traffic and start building content upgrades from there.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

B2B Digital Marketer

SEPTEMBER 29, 2020

However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. 07:23 – Real world example: CX Global Media competitor. 11:16 – Constantly evaluating your marketing plan. 13:40 – The importance of information and analytics. Timestamps/Outline.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Buzz Marketing for Technology

JUNE 27, 2008

Effective Knowledge Transfer and Exchange for Nonprofit Organizations: A Framework, from Imagine Canada (formerly the Canadian Centre for Philanthropy), provides a framework to help nonprofits plan, conduct, and evaluate their efforts at knowledge transfer and exchange. and Social Media trends. Google Analytics.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Vidyard

NOVEMBER 13, 2019

Honorable Mentions: Confirmit, SmartBug Media. Confirmit delivered a heartfelt story to wish their customers a happy holiday, and SmartBug Media used hilarious skits to make what they do relatable to just about anyone. Winner: True Influence (in partnership with Arc Media). Winner: NetMotion Software.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. You’ll also find actionable tips on harnessing the power of social to shape these experiences. It’s a long-term, data-driven plan for shaping every interaction your customer has with your business — from the first click to the final purchase, and beyond.

Marketing AI 133

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 133

Marketing Insider Group

SEPTEMBER 13, 2021

It’s not a content plan. Content planning is actually the execution of the strategy. They find it most often directly on the website, through search, and social media. What and how you’ll measure to understand content performance in relation to goals. Within that 13, 8 will be from the company. Image: FocusVision.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 273

Enterprise Management Digital Asset Management Work Management Marketing Management 273

ClearVoice

SEPTEMBER 25, 2023

Your writing must be concise, informative, and tailored to your audience’s needs, whether you’re publishing blog posts, social media content, email newsletters, or white papers. Analytics and reporting allows you to assess your content strategy’s effectiveness, spot gaps, and optimize campaigns.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Marketing Insider Group

AUGUST 30, 2021

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. It encompasses planning, scheduling, and organizing content. Annual content planning needs to be strategic, effective, and useful. What Is a Content Calendar?

Template 361

Template Top of Funnel Enterprise Management Work Management 361

Scoop.it

DECEMBER 19, 2023

That means they have more time to browse social media platforms like LinkedIn, a great way to promote and engage with B2B buyers. goals to help you define your marketing strategies and measure their performance towards the end of your holiday campaign. Allowing social login with OAuth and auto-fills.

Curation 92

Curation Work Management Marketing Automation Services Webinar Metrics 92

ClearVoice

JANUARY 29, 2024

During the planning stage, one of the first things content creators do is study the audience. The skincare brand can run social media polls asking about customers’ most pressing skincare concerns. Enhancing content relevance and authenticity Consider a skincare brand launching a new product.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

ClearVoice

JULY 26, 2023

Planning: Establishing Your Content Marketing Goals Post-assessment, establish your content marketing objectives using the SMART framework. Each goal should be specific, measurable, relevant to target audiences, and achievable with your available resources. Social Media Manager: Distributes content through various social platforms.

Organization 97

Organization Content Marketing Planning Allocation 97

Scoop.it

SEPTEMBER 16, 2021

You can grab data from your own social media platform, or take a look at what other brands in your industry are doing, to see what kind of content drives the most engagement. Ask yourself the following questions: What media was used (pictures, graphics, or video). This can be a blog post, social media post, graphic or podcast.

Peer-to-peer 96

Peer-to-peer Content Curation Social Media 96

Martech

JUNE 12, 2023

I recently taught some martech workshops (in person!) This work gets measured in years. Our WCM/CRM/social/ecommerce/etc. Source: Real Story Group This trend already challenges martech leaders because most engagement platforms were never designed to run headlessly, leading to crude workarounds or replacement plans.

Enterprise Management 105

Enterprise Management Digital Asset Management Work Management Marketing AI 105

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Zoominfo

MAY 27, 2019

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. During this stage, these types of content tend to work best: Custom implementation plans.

Marketing Automation Services 197

Marketing Automation Services Marketing Automation Work Management Marketing Management 197