Remove measurement media-plan social

Tony Zambito

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The Pull of the Digital and Social Media Storm

Tony Zambito

  Thirty-five percent of those surveyed indicated they had plans for transformational initiatives.    As we have seen this year, companies are being awakened to the fact that the digital and social media storm has some jet stream wind behind it and is all the rage at the moment. 

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As The World Churns For CMO’s

Tony Zambito

When uncertainty reigns, the temptation can be as alluring as rich chocolate to bite into these new tactical measures. CMO’s today can cause fundamental shifts in buyer understanding through the balance of quantitative predictive analytics and qualitative predictive buyer modeling. Spinning Wheel. Using A Periscope. Getting All Techie.

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Revenue Growth by Choice and The Buyer Orbit

Tony Zambito

The floodgates have opened on channels, social media, old media, the Internet, and countless other ways to interact, explore, retrieve, and digest information in this new era of the buyer. We chose to find a jazz club and had a great time which meant cancelling out the plans we had after the show.