KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 22, 2016

Before you ever begin with your content development plan, you’ve got to have an idea of what you’re working with already. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? The most social shares? Planning & Scheduling Phase.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

MARCH 7, 2017

The most fundamental of all performance metrics when measuring an SEO program. Now pulled through Google Search Console’s search analytics reports. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Social shares acquired per platform/program.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. But even if last year was a dramatic success, performance metrics from the past should only create part of the picture when planning for the future. It is that time in the year again. source ). Customer Experience.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

AUGUST 29, 2013

Only 35% of respondents indicated that they are satisfied (or very satisfied) with their online marketing efforts, including just 20% who are satisfied with social media efforts in particular. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

AUGUST 22, 2012

The research report provides results and analysis from a Q1 2012 survey of 317 respondents, 86 percent of whom hold management and/or C-Suite positions in marketing or sales, and offers recommendations on how this research may impact plans for your manufacturing clients’ marketing efforts. Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

MARCH 22, 2016

Developing buyer personas is just the first step in better understanding your target audience and unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration. your chances of having them share it across social networks. #4: What happened?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

APRIL 21, 2016

But then you take a deep dive into Analytics and realize your content assets aren’t performing as expected. You don’t have to tell me if you didn’t have your goals clearly defined at the outset of your content marketing planning. Or maybe you measure your goals all together when you when you go to do monthly reporting.

Marketing & Strategy 120

Marketing & Strategy Burn Rate Content Eye-Tracking 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. It’s clear your activity and influence by directly participating in this social networking platform will become less of a priority moving forward.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

SEPTEMBER 27, 2017

ANDY CRESTODINA , Co-Founder and Strategic Director, Orbit Media Studios : The bigger the organization, the more specialized the roles will be. The manager makes the case for strategy, implements the tasks, and measures the results. Timing and delivery are extremely important when identifying success organically.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MAY 3, 2022

B2B content marketing goes beyond copy on a web page, and includes audio and video, social media communication, and the vast array of assets used for demand generation. Find this metric in Google Analytics. . View traffic source in Google Analytics under Acquisition > All Traffic > Source/Medium. . Engagement .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

JULY 28, 2020

Knowing your goals before you start planning and executing the content strategy will allow you to focus in on what’s viewed as important by those you’re pitching to and will put your content program on the fast track to success. The goal of this portion of the plan is to identify and outline keyword targets and the target audience.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

AUGUST 20, 2019

Making sure you are targeting the right people is an important first step in any marketing plan. Then Anastasia Warren (Senior Social Media Manager) complemented the importance of audience definition and creation by expressing: “The most important piece of B2B digital marketing is reaching the correct target audience.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JANUARY 3, 2019

Here are our top posts from 2018, based on page views, inbound links acquired, social shares, and lead nurturing impact. Posts outlining research and statistics, tied to budgeting and planning, tend to do well on our blog over time. How to Prove ROI for a B2B Social Media Strategy.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

DECEMBER 13, 2013

It became clear to me that I had content marketing on the brain when I heard “If you build it, he will come” and immediately thought of distributing content across social media channels. Don’t forget to measure your content marketing performance. Don’t forget to measure your content marketing performance. Who wouldn’t?

Planning 120

Planning Content Marketing Ad Building Marketing Analytics Tools 120

KoMarketing Associates

JANUARY 19, 2016

Knowing your goals before you start planning and executing the strategy will allow you to focus in on what’s viewed as important by those you’re pitching to and will put your content program on the track to success. If you’re looking for a comprehensive list of metrics for measuring content/SEO performance, take a look at this post.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

JULY 21, 2015

A place to drive PPC, remarketing and / or social media advertising campaigns. Social Media / User Sharing. Social Media & User-Specific Share Functionality. Examples may include: Social sharing elements for popular social media platforms. Call to Action / Action Words. Testimonials.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

AUGUST 19, 2014

b) We consider what types of content will have the biggest visual impact to generate social shares. c) We meet weekly to discuss ongoing client initiatives across teams (content, SEO, social, PR, etc.) a) After a post has gone live, we inform everyone responsible for communication (PR, social teams, etc.) Glitchska.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

KoMarketing Associates

FEBRUARY 13, 2014

In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. Investigating search data with tools like Google Analytics is a great starting place for moving down the funel.

B2B Marketing 120

B2B Marketing Tips Top of Funnel Content Marketing 120

KoMarketing Associates

NOVEMBER 10, 2016

As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. Social Media Strategy and Budgeting.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JULY 18, 2019

How Google tools work together: • Tag manager – The factory, where it's made • Analytics – The warehouse, where it's kept • Data studio – The show room, where you sell it @danaditomaso #MozCon. Planning ahead is crucial for analytics reporting. Also, document your plan for future usage. danaditomaso #MozCon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28