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Why your social media plan needs gurus and storytellers

grow - Practical Marketing Solutions

A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. Following a social media formula or playbook is a recipe for mediocrity. ” .

Online Display & Social Media, Branding & Attribution- Affects on Conversions


The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” 3 months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Rebook?

Online Display & Social Media, Branding & Attribution- Affects on Conversions


The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” 3 months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Rebook?

B2B Social Media Planning Needs Focus

Social Media B2B

Unless they publish something groundbreaking, or is exceptionally helpful, there’s no need to share posts from the most popular social media blogs. So before we get the posts below, here’s an analogy about social media plans, and the inspiration for the post titile. No matter what aspect of your social media planning you are working on, make sure to have a plan to guide you. 10 Tweetable Lessons in Marketing Analytics and ROI. from Social Media Today. Developing a strategy? Creating content?

The missing topic on b2b digital lead generation: advertising


Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. I use social media because: I want to ask my connections about their experiences with potential solutions. You need to tag all digital messages so that analytics can measure the visitors. Remember advertising?

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search


From the same WebMarketing123 survey: How do you measure the success of your digital marketing program : #1- website traffic, #2 lead generation, and #3 click-through-rate! 25% Pay-per-click, and, 18% social media. Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? Utilizing Salesforce, marketing automation, and dashboards to measure cost-per-opportunities and ROI.

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Buying Online Display; Click-through Rate & Conversion Considerations


That’s what these networks and platforms need to measure in order to optimize performance across their thousands of sites they represent for the advertiser. Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. You have to have a plan with expectations first. Active View avg.

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. Your planning is based on your target audience, but you are measuring activity from everyone. Is the content you share via social media resonating with your target audience or a random audience?

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.


Call Metrics allows you to easily measure phone calls originating from your ads. For measurement, there’s two ways to track and analyze. Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. Media Planning Pay-Per-ClickThe Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. FYI: Click Images to Enlarge! The idea is simple.

Using Google Analytics to Measure Social Media Success


I had a free webinar today on how you can use Google Analytics to measure success in your social media strategy. I covered what to measure, some measurement basics, what it means to measure success and what Google Analytics can tell you about success in your social media plan. My slides from the presentation are below.

B2B Social Media FAQ: How Much Should We Budget?


A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. With social media, a large portion of the cost is time. Social network maintenance. Engagement.

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15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Social media marketing know how is quickly becoming a must-have skill for marketing professionals. However, many of these organizations lack experienced personnel to truly unleash the power of social. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively. Social strategies are not short term.

14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses

Blue Focus Marketing

If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. Research and Plan: Judy Bellem ( @JudyBellem ) – Principal, SMM Advertising. Small businesses should resolve to improve use of social media in 2013. I know, I know.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Smart.

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7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)


Measure blog post views to figure out which blog content is performing the best. You should use this information to plan out your next few weeks of content so you''re writing the posts that will drive the most views, and help you hit your monthly goals. 3) Social Media Reach. Tracking the performance of your social media is important to understanding its ROI.

Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy

WindMill Networking

As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. Despite the fact that 88% of NPOs are experimenting with social media , ask small shops why they aren’t diving into the social media feeding frenzy and the answer is often the same – they don’t have the staff resources or budget to pull it off.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”


Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Media. Social Media.

26 Reasons Digital Marketing Matters So Much to the C-Suite

grow - Practical Marketing Solutions

Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source: IBM Global C-Suite Study ). 83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). It is now #2 behind TV.

26 reasons digital marketing matters to the C-Suite


Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source: IBM Global C-Suite Study ). 83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). It is now #2 behind TV.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation. Paid Media. Plan search campaigns within the funnel. Social Media. Happy New Year!

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Traditionally the good old tellybox has been the number one broadcast advertising platform for many companies who, working with media planning agencies, select particular programmes or timeslots in which to advertise.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). GA : Google Analytics. If so, add it to the comments (and please define it!),

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10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

Analytics. Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. › SocialSocial Integration. If you do screw up, apologize and have a crisis plan. Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. Social Analytics Workshop: Measuring the ROI of Social Media.

Banner Ads Work; Really


As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services. Please let me know your thoughts.

Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

Of the three broad tasks I defined – planning, content creation, and execution – only content creation is served by what I consider to be strong AI* solutions. Marketing planning, which includes the all-important task of campaign design, is almost wholly untouched by AI. On the other hand, I think programmatic media buying does rise to the level of true AI. I’m not really sure.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. You decide. Digg this!

How to Hire an Awesome Inbound Marketing Manager

Modern B2B Marketing

Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. But what qualities are key in an inbound or social media expert? But what I found is that it takes much more than social know-how to be a great inbound marketing pro including: A caring individual.

Book Review: Social Media Marketing – An Hour a Day


Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. One million websites.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Copyright © 2010 Tiecas, Inc.

Is it Time for an Extreme Web Makeover?

MI6 Marketing Agency

They are able to find answers and content they need through search, their peers, online forums/communities and now through social networks. Newer ways to generate awareness and demand using content, special events (real and online), social engagement, organic search, online engagement and websites should be added to the marketing and business development mix. Author: Chris Herbert.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. In other words, measure and prove it!

B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap

Modern B2B Marketing

Presentations centered around issues that we all face as marketers, such as: how to prove ROI, tips for succeeding in the social sphere, and guidelines to generate quality leads. Today’s marketers need to be more focused on analytics and link their efforts to organizational successes. It is important to work with your sales team, and create plans that will have measureable impact.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. HOW: How will you measure the success of your email campaigns? email campaigns per week, up from 15.4 per week in 2006.

B2B 2

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Install site analytics, the free Google Analytics is a good start. It is impossible to tweak your site’s performance unless you can track and measure visitor activities. Use social media judiciously to increase name recognition, drive traffic and build a community. Why should you care about your company’s website? Audit your existing content. All Rights Reserved.

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Consider hiring a coach or an SEO expert to work up a strategic plan that you can execute. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Make sure there are well-established guidelines for employees to participate in social networks. It may be time to invest in your online presence.

B2B 2

B2B DIY Media Buying, or Use A Pro?

B2B Marketing Savvy

Media Buying: DIY (Or Not?) Media VP, David Rowe , and I sat down over a virtual cup o’ Joe to discuss the ins/outs of a question that faces many marketing managers today. Complexity and Scale: Think more about the complexity of the media buy than the $$ size of the buy. Media agencies with an international presence have more in-depth knowledge of local language media vehicles.