Remove Analytics Remove Measurement Remove Media Plan Remove Social

Trending Sources

Why your social media plan needs gurus and storytellers

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. Does that mean I’m useless? Marry the two.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Rebook?

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Rebook?

B2B Social Media Planning Needs Focus

Social Media B2B

Unless they publish something groundbreaking, or is exceptionally helpful, there’s no need to share posts from the most popular social media blogs. So before we get the posts below, here’s an analogy about social media plans, and the inspiration for the post titile. No matter what aspect of your social media planning you are working on, make sure to have a plan to guide you. 10 Tweetable Lessons in Marketing Analytics and ROI. from Social Media Today. Developing a strategy? Creating content?

Three Questions for Measuring Social, Not Media

Digital B2B Marketing

You Manage What You Measure. This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. Most companies quickly implement traditional media measurements, slightly adapted for social media.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Millenial Media. Millenial Media is the dominant mobile advertising platform. Sprout Social.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. Here’s an example of a Promoted Trend: Analytics. Advertising Media Planning Social Media Tactical Services

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

That’s what these networks and platforms need to measure in order to optimize performance across their thousands of sites they represent for the advertiser.  When users see your display ad, but convert via another channel (like search, social, or email) within 30 days of seeing your ad. You have to have a plan with expectations first.  Have you clicked on a banner ad recently? 

The missing topic on b2b digital lead generation: advertising

NuSpark

Remember media plans?  If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away.  Paid search attracts immediate inquiries with promotional messages. I use social media because: I want to ask my connections about their experiences with potential solutions. Remember advertising?  Don’t believe it. 

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

From the same WebMarketing123 survey: How do you measure the success of your digital marketing program :  #1- website traffic, #2 lead generation, and #3 click-through-rate!  What makes the biggest impact on your lead generation goals?   57% say SEO.  25% Pay-per-click, and, 18% social media.  Utilizing Salesforce, marketing automation, and dashboards to measure cost-per-opportunities and ROI. Measurement and Analytics. Advertising Media Planning Pay-Per-Click Search Marketing Tactical ServicesThe number one priority of B2B marketers?

Click 57

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. Your planning is based on your target audience, but you are measuring activity from everyone. Is the content you share via social media resonating with your target audience or a random audience?

15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Social media marketing know how is quickly becoming a must-have skill for marketing professionals. However, many of these organizations lack experienced personnel to truly unleash the power of social.  According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively.  Social strategies are not short term.

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

Call Metrics allows you to easily measure phone calls originating from your ads. For measurement, there’s two ways to track and analyze. Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. Media Planning Pay-Per-ClickThe Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Call Metrics (or can be called Call Tracking). whew!).

Using Google Analytics to Measure Social Media Success

Sazbean

I had a free webinar today on how you can use Google Analytics to measure success in your social media strategy. Using Google Analytics to Measure Social Media Success. Tags: Analytics Business Marketing Social Media Social Networks View more presentations from Sazbean Consulting.

B2B Social Media FAQ: How Much Should We Budget?

B2Bbloggers

A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. With social media, a large portion of the cost is time.  Social network maintenance. Engagement.

FAQ 48

14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses

Blue Focus Marketing

If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep shrinking, and competition will stay fierce. Small businesses should resolve to improve use of social media in 2013.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. 39 social media tools I will use today.

Link 62

7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)

Hubspot

Measure blog post views to figure out which blog content is performing the best. You should use this information to plan out your next few weeks of content so you''re writing the posts that will drive the most views, and help you hit your monthly goals. Embrace agile experimentation to figure out why certain CTAs perform better than others. 3) Social Media Reach.

Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy

WindMill Networking

As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. Despite the fact that 88% of NPOs are experimenting with social media , ask small shops why they aren’t diving into the social media feeding frenzy and the answer is often the same – they don’t have the staff resources or budget to pull it off.

26 reasons digital marketing matters to the C-Suite

Biznology

Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source:  IBM Global C-Suite Study ). 83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). It is now #2 behind TV.

26 Reasons Digital Marketing Matters So Much to the C-Suite

grow - Practical Marketing Solutions

Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source:  IBM Global C-Suite Study ). 83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). It is now #2 behind TV.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Media. Social Media.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Traditionally the good old tellybox has been the number one broadcast advertising platform for many companies who, working with media planning agencies, select particular programmes or timeslots in which to advertise.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). GA : Google Analytics. If so, add it to the comments (and please define it!),

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

Analytics. Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. › SocialSocial Integration. If you do screw up, apologize and have a crisis plan. Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. Social Analytics Workshop: Measuring the ROI of Social Media.

Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

Of the three broad tasks I defined – planning, content creation, and execution – only content creation is served by what I consider to be strong AI* solutions. Marketing planning, which includes the all-important task of campaign design, is almost wholly untouched by AI. On the other hand, I think programmatic media buying does rise to the level of true AI.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. URLs from banner ads need to be tagged so that Google Analytics can monitor site engagement and creative tactics. 4.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Copyright © 2010 Tiecas, Inc.

How to Hire an Awesome Inbound Marketing Manager

Modern B2B Marketing

Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. But what qualities are key in an inbound or social media expert? But what I found is that it takes much more than social know-how to be a great inbound marketing pro including: A caring individual.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. You decide. Digg this!

Book Review: Social Media Marketing – An Hour a Day

Webbiquity

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. One million websites.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study,  2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. My web analytics indicate that not all visitors that land on the pricing page also click on  Web design RFQ or Contact Us links. In other words, measure and prove it!

Is it Time for an Extreme Web Makeover?

MI6 Marketing Agency

They are able to find answers and content they need through search, their peers, online forums/communities and now through social networks. Newer ways to generate awareness and demand using content, special events (real and online), social engagement, organic search, online engagement and websites should be added to the marketing and business development mix. Author: Chris Herbert.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. HOW: How will you measure the success of your email campaigns? email campaigns per week, up from 15.4 per week in 2006.

B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap

Modern B2B Marketing

Presentations centered around issues that we all face as marketers, such as: how to prove ROI, tips for succeeding in the social sphere, and guidelines to generate quality leads. Today’s marketers need to be more focused on analytics and link their efforts to organizational successes. It is important to work with your sales team, and create plans that will have measureable impact.

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Install site analytics, the free Google Analytics is a good start. It is impossible to tweak your site’s performance unless you can track and measure visitor activities. Use social media judiciously to increase name recognition, drive traffic and build a community. Why should you care about your company’s website? Audit your existing content. All Rights Reserved.

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Consider hiring a coach or an SEO expert to work up a strategic plan that you can execute. 2. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Make sure there are well-established guidelines for employees to participate in social networks. 4. Who cares? Copyright © 2010 Tiecas, Inc.

B2B DIY Media Buying, or Use A Pro?

B2B Marketing Savvy

Media Buying: DIY (Or Not?) Media VP, David Rowe , and I sat down over a virtual cup o’ Joe to discuss the ins/outs of a question that faces many marketing managers today. Complexity and Scale: Think more about the complexity of the media buy than the $$ size of the buy. Media agencies with an international presence have more in-depth knowledge of local language media vehicles.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Low conversion rate — is the percent of site visitors who take a desired and measurable action. The above two web analytics are not mere statistics for your webmaster. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 They are: 1. What’s the solution? Resources

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Google Analytics. Social scoring will change your life. The Science of Social Media.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Social media “marketers&# who have never practiced marketing.  Social Media Strategy?