Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

Analytics 95

Analytics Tools Best Practices Tagging 95

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media 308

Social Media Work Management Marketing Management Media 308

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. In fact, over half of companies already have or plan to hire someone to oversee the use of AI. Few marketers used AI for lead scoring (23%) and social media listening (7%).

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

FunnelEnvy

MARCH 4, 2024

Enter A/B testing with AI and machine learning, a game-changer that supercharges optimization efforts. Let’s look at ways to uplevel your A/B testing with AI to optimize conversions. Marketers can use the results to measure user behavior and make decisions based on statistics. What is A/B Testing? Static and short-sighted.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Personalize content, create and leverage communities, and develop and execute effective social marketing campaigns and programs – after all Social Media is a key element of the Third Platform!

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Marketing Insider Group

MAY 4, 2021

While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting. You can post on your social media profiles organically as the first means of distribution.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Marketing Insider Group

NOVEMBER 16, 2020

MarTech tools can automate, optimize, and analyze your marketing programs like never before. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Smart Social Media Content Distribution. Content Planning and Collaboration.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. It lets advertisers measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. Get MarTech! In your inbox.

Marketing AI 90

Marketing AI Work Management Marketing Management Barriers 90

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Can you walk us through a day in the life in your role at Ignite Social Media?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Buffer

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. That’s why analytics are so important. Analytics help you to make better decisions and get better results. And there you have it—your social media report!

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Martech

APRIL 12, 2024

Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals. Project managers are responsible for planning, executing and closing individual projects within a program. They focus on specific deliverables, timelines and budgets.

Budget Programs 102

Budget Programs Work Management Allocation Product 102

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Content automation allows teams to focus on strategic planning and creative aspects.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? I’m here to walk you through everything you need to know about conversion optimization, from what qualifies as a conversion to ongoing best practices for success. The list goes on.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

The Marketing Blender

MARCH 22, 2024

2 Setting Measurable Goals What do you aim to achieve with your B2B digital marketing strategies? Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. Go here for tips on creating a winning digital marketing plan.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? What B2B data analytics are important to track?

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level. Content Marketing Analytics. HubSpot Marketing Hub. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

Analytics 85

Analytics Tools Best Practices Tagging 85

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Sprout Social. But there’s a good reason for it.

Twitter 104

Twitter Analytics Work Management Marketing Management 104

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. Gated content can be analyzed using Docalytics.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook?

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. After all, before you can make a plan, you have to know as much as you can about who you are trying to target.

Planning 118

Planning Allocation Process B2B Marketing 118

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. How to use hashtags on LinkedIn How to find and follow new hashtags on LinkedIn Tips for optimizing your hashtags on LinkedIn The most popular LinkedIn hashtags in 2023 What are LinkedIn hashtags?

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Martech

JANUARY 12, 2024

In marketing lingo, “efficiency” often gets conflated with doing things right — streamlining processes, optimizing channel usage and perhaps shaving off some costs. Adopting an efficacy-focused approach alters how we plan and evaluate marketing decisions. Leverage data analytics Emphasize analytic-driven decision-making.

Efficiency 126

Efficiency Ideal Customer Profiles B2B Marketing Planning 126

Stevens & Tate

MARCH 4, 2024

In fact, audio advertising was recently ranked the fastest growth of any media ! Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms. However, traditional radio is not without its limitations.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Martech

AUGUST 31, 2023

Xactly ’s AI Copilot helps businesses manage and optimize their revenue processes. Specifically, sales professionals get simplified performance insights and analysis; revenue operation leaders can optimize pay-for-performance and design motivating compensation plans.

Enterprise Management 108

Enterprise Management Advertising Agencies API Multi-Channel 108

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. By using the data that you have to make a more profitable plan of action. Using Analytics to Boost Email Signups.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. How will you measure the success of your AI tools to positively impact the completion of these tasks? Use cases : Enterprise systems, AWS optimization.

Marketing AI 117

Marketing AI Paid Search Agency Generation Enterprise Management 117

Salesforce Marketing Cloud

JANUARY 4, 2024

How do you optimize drip campaign performance? Make a new plan, Stan What is drip marketing? Optimization: You can easily adapt drip campaigns based on performance metrics and customer feedback. You’ve identified the goals like trigger-based emails, personalized content, and analytics tracking.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120