measurement Analytics Related Topics 
Writing on the Web
AUGUST 13, 2014
” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Hey, I can dream, can’t I?
Writing on the Web
APRIL 13, 2016
To keep track of your efforts, make use of analytical tools to help you measure every part of your social media campaign. Don’t become a cliché. Focus more on quality and not quantity. Ignoring social media return on investment. The results will help you determine if adjustments must be made. Ignoring user comments.
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