measurement Analytics Related Topics 
Tony Zambito
JANUARY 10, 2022
Even after requesting numerous analytical reports, leaders are left wanting. They have their place in measuring sales effectiveness, but they are not a substitute for the deeper understanding of buyers that will get you the answers you really need. And when they do present themselves, you can hear as well as feel the urgency.
Tony Zambito
SEPTEMBER 19, 2016
The marketing campaign mentality has also contributed to a paralyzing fixation on analytics. Numbers that are devoted to measuring campaign effectiveness but yet are not connected to a larger overarching purpose. As opposed to a standard model of swapping out servers every two years as a preventative measure.
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Tony Zambito
NOVEMBER 14, 2011
In the past two plus years, we are seeing a rise in the analytical push and explosion in the wont for data. And to some degree, analytics and data help us to find out what buyers are most likely to do in the future. But, is BIG data on its’ own a reliable measure of outcome?
Tony Zambito
MAY 5, 2010
This year we’ve seen the advent of social media analytics beginning to surface. Activity levels are being measured and monitored by analytics software however deriving meaning from the output will be a significant challenge. What is really going on is hard to say at the moment.
Tony Zambito
APRIL 29, 2012
Especially from firms heavily rooted in measuring results monthly and quarterly to a fanatical nature. Which begs the question: why are companies slow to adopt to lead nurturing? I suspect one reason may be that the pressure for instant results from lead generation efforts is a primary driver.
Tony Zambito
FEBRUARY 12, 2012
When uncertainty reigns, the temptation can be as alluring as rich chocolate to bite into these new tactical measures. CMO’s today can cause fundamental shifts in buyer understanding through the balance of quantitative predictive analytics and qualitative predictive buyer modeling. Spinning Wheel. Using A Periscope.
Tony Zambito
FEBRUARY 22, 2012
Making the wrong choice, for example, on a software platform designed to measure quality of manufactured parts could have drastic affects downstream with OEMs and distribution. Not only are the rules for deciding more complex, but there are more dependencies related to buying and potential impact as well.
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