SnapApp

JULY 26, 2018

Demand Gen Skill to Master #1: Google Analytics. Enter Google Analytics. As a digital marketer, I love Google Analytics, and the more involved I become with our demand generation strategy, the more I realize that knowing Google Analytics is critical to success as a demand gen marketer. New to Google Analytics?

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SnapApp

DECEMBER 28, 2011

Business leaders, managers, and publishers know that customer engagement is a valuable marketing metric; however, the concept can be less than straightforward to quantify, even with powerful reporting platforms like Google Analytics and Webmaster Tools. Social media analytics is an area where math meets art. Facebook Insights.

ROI 48

ROI Tools Marketing Analytics Tools Lead Scoring 48

SnapApp

SEPTEMBER 9, 2016

Demand Gen Skill to Master #1: Google Analytics. Google Analytics is the widely accepted standard in content measurement tools – and the first thing every demand-gen marketer should master. Only 21% of marketers are using analytics to measure marketing ROI for marketing engagement. You look at the data.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

SnapApp

JANUARY 15, 2019

Content for lead generation tends to be measured by, well, leads. This may be why we see these two measurements typically competing neck and neck as one of the primary goals for content marketing. See how this might not be the job for someone weak in analytics skills?

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

MARCH 10, 2015

Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics. MarketingProfs reports on a recent study released by Regalix on how senior B2B marketing executives (mostly in the tech industry) think about analytics.

CMO 48

CMO Marketo Social Networks Hubspot 48

SnapApp

APRIL 15, 2014

In the final part of our ‘Monetizing Content And Driving Revenue – Blueprint For Success Series’, we’ll discuss the importance of real-time analytics and which metrics publishers need to track and pay attention to. Do you measure on engagement, awareness, performance, a combination of the three, or all three?

Click Rate 48

Click Rate Content Conversion Rate Lead Scoring 48

SnapApp

MARCH 18, 2016

Interactive video triggers and analytics, like video impressions, play rate, and total views, can help you to identify interests, personalize content, and build momentum through relevance. Video analytics and interactive data flow seamlessly into your customer relationship management (CRM) tool.

Interactive Marketing 69

Interactive Marketing Marketing Automation Services Marketing Automation Automation 69

SnapApp

JANUARY 9, 2014

Content marketers struggle to make sense of KPIs and measure ROI - We can help. With customers and audiences looking for entertainment at every click, it is not enough to have a strong content marketing strategy, you need to be able to measure what is resonating with them in order to reproduce your success or detect any problem areas.

Marketing Analytics Tools 48

Marketing Analytics Tools Content Marketing Click Rate Content 48

SnapApp

APRIL 13, 2016

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. For example: The department that measures and tracks the ROI and performance for different marketing activities would use the tools for analytics and metrics, while the team in charge of PPC efforts would use the SEM-related tools. .

CMS Development 54

CMS Development Work Management Marketing Management Budget Programs 54

SnapApp

MARCH 22, 2016

Interactive video triggers and analytics, like video impressions, play rate, and total views, can help you to identify interests, personalize content, and build momentum through relevance. Video analytics and interactive data flow seamlessly into your customer relationship management (CRM) tool.

Interactive Marketing 54

Interactive Marketing Marketing Automation Services Marketing Automation Automation 54

SnapApp

MARCH 18, 2014

Measuring and Analyzing Results There is still a lot of debate around how to measure the effectiveness of native advertising. Do you measure on engagement, performance, awareness, a combination of the three, or all three?

Mobile Advertising 48

Mobile Advertising Custom Publishing Content Display 48

SnapApp

JULY 2, 2019

Set KPIs to Measure Success. Measuring the success of your martech tools helps prove the ROI of the product to your leadership team, and helps you benchmark success moving forward. As a result, marketers have more freedom to expand their tech stack, and bring new tools into the mix. Make Sure Your Tools Are Connected.

Budget Programs 54

Budget Programs Tools Marketing Budget B2B Thought Leadership 54

SnapApp

APRIL 11, 2016

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. For example: The department that measures and tracks the ROI and performance for different marketing activities would use the tools for analytics and metrics, while the team in charge of PPC efforts would use the SEM-related tools.

CMS Development 48

CMS Development Work Management Marketing Management Budget Programs 48

SnapApp

NOVEMBER 17, 2015

Dylan Whitman, co-founder of Brand Value Accelerator marketing agency, believes that “The most important aspect of any campaign, and most especially integrated campaigns, is putting the proper analytics and attribution methods in place to really understand how you're achieving conversions and/or results.”.

Work Management 48

Work Management Marketing Management Planning Campaigns 48

SnapApp

MAY 9, 2013

Do more, better, faster – all with measurable results. I like to call this trend the “marketing efficiency curve” -- that is, the ability of marketers to do more, better, faster with measurable results. In one form or another, it’s become the mantra of modern marketers.

Interactive Marketing 48

Interactive Marketing Efficiency Salesforce.com Eloqua 48

SnapApp

JUNE 7, 2016

John Bonini , growth director at Litmus , doesn’t always measure the resonance of a piece of content marketing by the views it gets, or the retweets it garners. For those unacquainted with Litmus, it is a email testing and marketing analytics company trying to “make email better” for email professionals. and “How do I record on it?”.

Top of Funnel 48

Top of Funnel Viral Marketing Marketing Funnels Paid Search Agency 48

SnapApp

OCTOBER 8, 2012

Measure Success : Though goal setting and measuring success is not a new concept, the fallacy that measurement only happens after a contest has ended is far too common. They set goals for each of their contests based on the demand for a particular prize and previously used only google analytics to track page views.

Webinar Metrics 48

Webinar Metrics Demand POS Blast Campaigns 48

SnapApp

APRIL 4, 2013

At SnapApp , we've found a tremendous amount of value from incorporating interactive content into our blogging strategy in three areas - lead generation, viral lift, and driving measurable, engaging experiences. Instead of calling to action, with interactive content you can lead viewers to action, and measure everything along the way.

Viral Marketing 48

Viral Marketing Sales Qualified Leads Lead Scoring Lead Ranking 48

SnapApp

JULY 29, 2015

Tie Everything Back to Your Marketing Automation & Analytics Systems. To be credible, it really has to come from your marketing automation or marketing analytics system and provide a trackable measure of performance for the marketing event. How do we demonstrate ROI on event leads? Tie everything back to our systems.

ROI 48

ROI Marketing Automation Services Lead Scoring Lead Ranking 48

SnapApp

MAY 2, 2016

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. FOR IMMEDIATE RELEASE. About SnapApp.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

SnapApp

SEPTEMBER 8, 2016

Recognizing that our reliance on the PDF format can be overlooked and create limitations for us, we have to ask the question: What do marketers hope to achieve from their PDFs without metrics or analytics to provide any data for benchmarks for success? Once someone gets past the lead gate of a PDF, what do they do? We have zero idea.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

SnapApp

JUNE 18, 2015

But that’s still 53% of viewers dropping off before they’ve heard all you have to say – and Visible Measures found 33% of those drop-offs happen in the first 30 seconds. Many video hosting platforms offer robust analytics and viewing data to help marketers understand what’s working with their video content and where they could improve.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

SnapApp

SEPTEMBER 24, 2015

Measureable. Dig into your analytics and identify any weak spots. Whether it’s bringing in a certain number of net new leads or nurturing existing contacts to hit a qualified leads goal, laying out your core objective at the start makes you that much more likely to achieve them. Assignable. Time-related.

Planning 54

Planning B2B Marketing Buyer Personas Business 54

SnapApp

MAY 16, 2013

Quality content isn’t measured by its level of difficulty, its originality, or its sensual appeal (although, these things help). It’s measured on its ability to meet its objectives for an audience and/or an initiative. Best efforts are situational, but best results are universal.

Content 48

Content Lead Scoring Lead Ranking Interactive Marketing 48

SnapApp

NOVEMBER 13, 2018

Test out different analytics software that not only makes tracking your ROI easy, but that seamlessly integrates with your other marketing efforts. In addition to establishing a distribution schedule, make sure you identify the KPIs that will help you measure how your content is performing.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103

SnapApp

SEPTEMBER 22, 2011

Also, to help you with scaling and positioning within your app, the app preview now includes a guide ruler measured in pixels, so you can make everything pixel perfect. We made three major enhancements to SnapApp Analytics and data reporting. Analytics help video, to explain how to get the most value out of the reports on your app.

Video Marketing 48

Video Marketing Social Networks Order Custom Publishing 48

SnapApp

MAY 7, 2018

To measure the campaign, you’d look at whether the leads who have seen the ads or content have been in touch with sales again, or signed up for a demo. . Equipped with CRM data, you can create more personalized campaigns that improve response rate and guide the lead to your sales team. . . Example: Sumo. . .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

MARCH 4, 2011

Because we are a very data driven company, we adhere to consistent measurements of many Key Performance Indicators as prioritized by the Product Development team. The process was further exacerbated when they needed to make a change, publish to multiple channels, or integrate analytics.

Product 48

Product Ad Building Validation Custom Publishing 48

SnapApp

APRIL 22, 2012

This will affect their influence online as measured by sites like Klout and Kred. If Nike really knows what they're doing, they'll be running some in-depth analytics in both real and post-time. Hype - Before, After, and during the release, Twitter users will be buzzing about it. ?As

Fulfillment 48

Fulfillment Buzz Twitter Social Media 48

SnapApp

MAY 14, 2018

As with most bottom funnel content, the performance is measured in paid conversions. . The SHYFT Analytics team has hired 50 percent of all employees through referrals, and 76 percent of SHYFT employees are active Lever users. In total, the team has grown by 5x since in investing in Lever - hiring 110 new employees to date.”. .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

MAY 7, 2018

To measure the campaign, you’d look at whether the leads who have seen the ads or content have been in touch with sales again, or signed up for a demo. When one of Workfront’s competitors announced it was closing down, the management software company ran a targeted direct mail campaign using predictive analytics to identify premium prospects.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

MAY 14, 2018

As with most bottom funnel content, the performance is measured in paid conversions. The SHYFT Analytics team has hired 50 percent of all employees through referrals, and 76 percent of SHYFT employees are active Lever users. In total, the team has grown by 5x since in investing in Lever – hiring 110 new employees to date.”.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

FEBRUARY 7, 2013

Essentially, it's the clash of the analytical mind with the creative mind. So how do marketers and content creators drive measurable business results while still harnessing the immeasurable power of creativity? Balance the Effort / Inspiration Equation.

Creativity 48

Creativity Content Marketing Barriers Distribution 48

SnapApp

APRIL 13, 2012

Fortunately, there are people like "social media scientist" Dan Zarrella and other analysts who have measured the most successful tweets and dissected their most essential elements. Here are some top analytic findings that can help you hit your Twitter conversion goals: 1.

Twitter 48

Twitter Clickthrough Click Rate Curation 48

SnapApp

APRIL 12, 2011

Robust analytics to track ROI: Companies can access all of the information required to measure ROI including quiz starts, completions, likes, followers, and downloads. No technical resources required. No technical skills or IT time are needed to create and publish with SnapApp. ?

Media 48

Media Distribution Acquisitions Custom Publishing 48

SnapApp

MARCH 2, 2018

The modern marketer's technology stack removes the need for analytics guesswork. So, it comes as no surprise that 43% of company's list "measuring ROI" as their top marketing challenge: . . 84% of companies use more than one marketing channel, but how many are measuring the impact of each channel at different stages of the funnel?

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

OCTOBER 3, 2017

My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account. 3: Clear, obvious performance measures that tie into one and two, and that trigger appropriate remuneration. 1: Ensure that both the sales and marketing teams are being measured by the same goal. Pallavi Sharma.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97