LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? I’d love to have Google Analytics for Marketing Analytics. What I Want.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. Lead Source Measurement Needs Improvement. After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ).

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

OCTOBER 15, 2010

They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Additionally, it will make it possible to measure the results of your content marketing efforts more accurately. Global Marketo Roll-Out. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

FEBRUARY 17, 2010

After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. If you incorporate Social Media interaction in your lead score, you can measure the effectiveness of these Social Media activities.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 24, 2010

The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue. The question is straight forward, yet what you may have already discovered is that the answer on what to measure and how to measure is not simple.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

collecting as much information as possible (web & data analytics). This is only possible by integrating with Web Analytics (traffic and conversions) or Marketing Automation (traffic, conversions and revenue). So this is an important ingredient for measuring Marketing ROI. nurturing via email and other channels.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100