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Industrial Marketing Today
OCTOBER 17, 2010
While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.
Industrial Marketing Today
JULY 23, 2013
Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
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Industrial Marketing Today
AUGUST 3, 2010
However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. Let’s see how Google Analytics can help you do just that. You can read his entire blog post here.
Industrial Marketing Today
JUNE 22, 2012
See “Measuring ROI Beyond the Last Ad,” John Chandler-Pepelnjak). It leads marketers to rely too heavily on a specific and limited set of tactics, and also to place too much emphasis on the click as measurement of successful online advertising.”. Some people refer to this as the “last ad” syndrome.
Industrial Marketing Today
JULY 1, 2011
Measuring post-click interactions are important to gathering lead generation intelligence, improving conversion rates and gaining a deeper understanding of Web site interactions. Consider integrating Web analytics into your email marketing.
Industrial Marketing Today
MAY 22, 2011
You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. And it goes without saying – measure, track, refine and repeat to get the most out of your mobile marketing strategy. As with any marketing strategy, start with your target audience. Click on the Visitors tab and then Mobile.
Industrial Marketing Today
JUNE 11, 2011
Monitoring, tracking and measuring is a lot easier when you use one set of Web analytics for both the site and the blog. The value or authority of your domain increases whenever another site links back to the blog that is part of your main domain.
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