measurement Analytics Related Topics 
Everything Technology Marketing
MARCH 27, 2010
Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. This capability requires that your marketing organization be able to perform customer analytics.
Everything Technology Marketing
APRIL 14, 2010
Contrast this with your sales organization - typically the most measured and performance oriented part of the company. Absent strong alignment behind a set of clear measurable objectives, nobody in marketing is really accountable. The result is misalignment between CMO and CEO, marketing and sales, marketing goals and company goals.
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