Customer Experience Matrix

NOVEMBER 28, 2015

Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. Remember when I asked two weeks ago whether predictive models are becoming a commodity ?

Analytics 120

Analytics API Work Management Salesforce.com 120

Customer Experience Matrix

DECEMBER 9, 2008

I think we all know that the simplest practical measure of intelligence is how often someone agrees with you. I’d be more specific and add skills such as analytical or technical knowledge. Now that I think about it, none of Lethbridge’s measures incorporate any notion of output quality—a rather curious and important omission.

Marketing Automation Services 120

Marketing Automation Services Demand Generation User-Generated Content Customer Surveys 120

Customer Experience Matrix

JUNE 11, 2015

This is currently measured by tracking how often each item is used by sales people and read by recipients. When Highspot was founded in 2012, it focused on better content discovery for sales people. But the firm soon learned that this wasn’t enough.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

JULY 2, 2007

As part of my continuing research into marketing performance measurement, I’ve been looking at software vendors who provide marketing planning systems. Illustrating this connection requires analytical input from tools such as marketing mix models or business simulations. Instead, the function is part of larger systems.

Enterprise Management 120

Enterprise Management Planning Marketing Plans Marketing Management 120

Customer Experience Matrix

MAY 2, 2007

It’s important to distinguish measurements of customer acquisition efforts from measurements of other customer contacts. Here, the sort of attitude measures I was proposing as a more-accessible proxy for future value calculations are neither necessary nor appropriate.

Product 120

Product Acquisitions Tagging Contacts 120

Customer Experience Matrix

OCTOBER 2, 2007

I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value.

Allocation 120

Allocation Multi-Channel Lead Ranking ROI 120

Customer Experience Matrix

MARCH 14, 2007

So when Marketing Management Analytics sent one headed “ Most Financial Executives Critical of Marketing Effectiveness Measures: Only 7% Say They are Satisfied with their Company's Ability to Measure Marketing ROI ”, I asked to see the details. I consider it a point of honor not to simply reproduce a vendor’s press release.

Effectiveness 120

Effectiveness Paid Search Agency Work Management Press 120

Customer Experience Matrix

FEBRUARY 22, 2007

Last week has (at least) three acquisitions of analytics vendors: TouchClarity by Omniture , Decisioneering by Hyperion , and Pilot Software by SAP. What’s important about it from a customer experience management viewpoint is it shows the vendors believe their customers are looking for more advanced analytic solutions. This is unusual.

Acquisitions 120

Acquisitions Analytics Forecasting Vendors 120

Customer Experience Matrix

FEBRUARY 2, 2016

Most of the work in any marketing analytics project is integrating data from multiple systems. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. The specific measures depend on the data type.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

DECEMBER 13, 2020

But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight. blockchain will quiet down. I’ll list blockchain only to point out that’s been an underachiever in the hype-generation department.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

MAY 24, 2017

It can also optimize other variables such as the time between messages, price discounts, and the balance between long- and short-term results Coherent Path clients usually start by optimizing their email programs, which offer a good mix of high volume and easy measurability. The system can manage other channels than email.

Promotion 176

Promotion Lead Scoring Lead Ranking Optimization 176

Customer Experience Matrix

AUGUST 25, 2016

Of the final two, one supports measurement with advanced lead-to-account mapping (LeanData) and one attribution specialist (Bizible). Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

MAY 14, 2007

People get much more excited talking about a specific online marketing approach or new analytical tool. They don’t see lack of measurement systems as a problem, and therefore aren’t interested in LTV as a solution. This makes me sad, since people who fail to address this fundamental issue can never fully succeed.

Marketing Management 120

Marketing Management Tagging Analytics Online Marketing 120

Customer Experience Matrix

DECEMBER 12, 2007

One theme I’ve picked up is a greater interest in advanced analytics. There were several sessions at the show on dashboards and marketing measurement, and these seemed quite well attended. I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

JANUARY 1, 2019

The new firms included more data access and analytics vendors than previous periods, again indicating that they were purpose-built for specific CDP applications and industries. We measure funding in two ways. The first measure, aggregate funding, has increased in rough parallel with industry vendors and employment.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

JUNE 20, 2007

But even if LTV isn’t the primary metric, it can still provide a powerful analytical tool. Perhaps more important, the framework makes it easy to show how improvements will affect conventional financial measurements. I still think it should, but haven’t found managers ready to agree. Consider, for example, data quality.

Fulfillment 120

Fulfillment Acquisitions Work Management Segmentation 120

Customer Experience Matrix

MARCH 18, 2018

If the first project is purely analytical, such as customer profiling or journey analysis, then you don’t need to worry about connecting to execution systems, although you do need staff resources to properly interpret the data and possibly some analytical or reporting systems.

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

OCTOBER 7, 2017

These include VisualIQ (just bought by Nielsen ), MarketShare Partners (owned by Neustar since 2015) Convertro (bought in 2014 by AOL, now Verizon ), Adometry (bought in 2014 by Google and now part of Google Analytics), Conversion Logic , C3 Metrics , and (a relatively new entrant) Wizaly. And that's exactly the point.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

DECEMBER 16, 2018

What this means for CDPs is that even vendors who started out simply assembling data or building databases have added applications, typically starting with analytical features such as segmentation, visualization, and predictive modeling, and then moving further towards execution with message selection and experience orchestration.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

APRIL 4, 2014

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. I''m not even sure that StreamSense meets the operational requirements for a CDP database, which have less to do with real-time analytics than easy access and flexibility. Interpretation.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

JANUARY 12, 2019

Averages can be deceiving but other measures tell a similar story. But that also slowed during the most recent period and actually reversed outside of Europe, where analytics vendors gained share. For example, only one of the ten largest CDPs is based in Europe compared with five of the ten smallest.

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Customer Experience Matrix

MARCH 24, 2011

I took a break from my usual obsessions yesterday to attend the New York edition of MediaPost’s OMMA Metrics and Measurement conference. It was a good chance to dive into this particular sector of the marketing analytics universe. Now you have to predict them in advance as well as measure them after the fact.

Conference 120

Conference Paid Search Agency Ads Webcast 120

Customer Experience Matrix

OCTOBER 29, 2017

I don’t know why: probably some combination of intense competition, easy switching when customers have no subscription, location as a clear indicator of varying needs, immediately measurable financial impact, and lack of legacy constraints in a new industry.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

SEPTEMBER 29, 2009

. - a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). It’s interesting that the question was about Web analytics in particular – even analyzing Web results by itself requires non-Web data.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2013

I’ve been spending a lot of time recently looking at marketing measurement systems. A good place to start is Marketing Management Analytics , known to its friends as MMA. What they all share is the goal of measuring the incremental impact of expenditures in specific media. Mix models remain the heart of the company’s business.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

AUGUST 3, 2010

I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Revenue Cycle Analytics breaks some important new ground. As I commented in an earlier post on purchase funnel measurement , Marketo’s approach is not conceptually unique.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 24, 2016

The other components provide inputs (Predictive Analytics Director and Adaptive Decision Manager), support execution (Next Best Action Advisor), or give management control (Visual Business Director). So if you’re not working at one of those firms, consider the rest of this article a template for what you might look for elsewhere.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 6, 2017

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. Its specialty is measuring the impact of marketing content on long B2B sales cycles. One implication was I should pay more attention to attribution systems. Time will tell.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

APRIL 14, 2010

SAS's new solution has analytical functions similar to Techrigy, including conversation monitoring and capture, content classification by topic and sentiment, drill-down to individual documents, influence measurement, and dashboards. See my discussion last July for details.

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 2, 2015

B2B CDPs have favored analytical applications like lead scores and churn predictions. Well, one measure is implementation time. Another measure of simplicity is the campaign building interface. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. How simple?

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

APRIL 15, 2015

It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. By that standard, predictive analytics is still far from overcrowded. lead scoring marketing automation marketo predictive analytics predictive marketing'

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

JUNE 22, 2011

The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Oracle isn’t very creative with product names.)

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 24, 2014

Although the attribution vendors'' primary focus is helping to measure and improve the results of digital advertising, the data they assemble incorporates all types of interactions and can ultimately support other types of analysis and execution. See my 2013 post on Adometry for details.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

AUGUST 22, 2016

To put things in a broader context, “external data” can be contrasted with “internal data”, which comes from a company’s own systems for CRM, marketing automation, Web analytics, order processing, customer support, etc. They may resell the data to marketers or use it themselves to support tasks such as account scoring or ad targeting. (To

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

OCTOBER 4, 2011

RedPoint – a suite of tools for database building, campaign management, and analytics. Consolidated Technologies Group – a hosted system offering data hygiene, CRM, campaign management, digital asset management, and analytics. Supports multi-channel campaigns, asset management, fulfillment, and performance measurement.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Customer Experience Matrix

MARCH 13, 2014

The company also offers a suite of analytic applications for database management and predictive modeling. Beyond the campaign interface, Teradata builds on its traditional strengths in data management and analytics. The new user interface is the most noticeable change in Campaign Management’s latest release, version 7.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120