B2B Marketing Traction

NOVEMBER 25, 2013

How do you measure your online marketing performance? There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. But there is more to measurement than the technical hits and traffic measurements.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

JUNE 6, 2013

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? Make sure you install Google Analytics the right way so that it functions properly. Do you need help updating your website?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

JANUARY 16, 2014

Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Add to it big data and the increasing use of predictive analytics for marketing. Persuasive. Marketing has always required persuasion.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

JANUARY 15, 2013

Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Use Google Analytics to measure activity on your site using mobile devices.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

JULY 31, 2014

Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

OCTOBER 18, 2010

Track, measure and analyze results. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Track, measure and analyze results. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100