Remove measurement

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

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Seed keyword Long-tail keyword Marketing automation How to purchase marketing automation tools Email marketing platform Email marketing platform demos Marketing analytics How to buy a marketing analytics platform In addition to choosing long-tail keywords, you’ll also want to look for words that signal intent to purchase.

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Advanced Marketing Metrics with Easy-To-Use Engagement Insights

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Get advanced marketing metrics with Engagement Insights, an easy-to-use templated approach to measuring marketing performance with Google Sheets or Excel.

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Marketing Automation for B2B: Building Effective Strategies

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According to our State of Marketing Automation report conducted in partnership with London Research, 49% of marketers cite being unable to measure ROI as a key barrier, and 36% note that a lack of internal knowledge is also a challenge. And, of course, you’ll want to measure those results (which we’ll discuss shortly).

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5 Groups to Join on LinkedIn if You’re in Marketing

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Several new posts appear in the feed every day, mainly text and videos discussing the latest news about social platform features, tests, and algorithm changes — with a sprinkling of Taylor Swift memes and Elon Musk jokes for good measure.

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