Remove Analytics Remove Marketo Remove Process Remove Reprise Media Remove Vtrenz
article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Most recently, Marketo just announced their lead management solution. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Here’s the problem.