LeadSloth
OCTOBER 15, 2010
At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.
LeadSloth
AUGUST 4, 2009
At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). Lead Source Measurement Needs Improvement.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
OCTOBER 4, 2009
Marketo (booth 6). Marketo (booth 6). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop. Manticore Technology (booth 2).
LeadSloth
JUNE 30, 2009
collecting as much information as possible (web & data analytics). The alternative to a Marketing Automation system is a hodgepodge of specialized systems, such as email marketing and form building tools (see also Maria Pergolino’s post on the Marketo blog ). nurturing via email and other channels.
LeadSloth
JANUARY 12, 2010
The need for new analytical skills. Manager, Inbound Marketing, Marketo. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result.
Expert insights. Personalized for you.
100 
Let's personalize your content