KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. marketers said that they believe predictive analytics will be the primary technology resource they use to engage customers this year. B2B Marketing and Predictive Analytics Benefits. Approximately 57 percent of U.S.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

KoMarketing Associates

JANUARY 2, 2018

Marketing Automation: Marketo , Pardot , Act-On. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Salesforce and Marketo Certification Programs (certification fees apply). Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

FEBRUARY 16, 2017

The “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo found that for the majority of marketers (43 percent of respondents), an inadequate marketing budget is the most significant barrier to digital marketing success.

Customer Surveys 120

Customer Surveys B2B Marketing Brand Identity Branding 120

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Conversion Tracking Through Google Analytics. The simplest way to know whether social media has an influence – direct or indirect – in lead generation is by setting up goal tracking in Google Analytics.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

AUGUST 19, 2013

Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Eric Wittlake (Babcock & Jenkins) - A digital and B2B marketer with a background in analytics and online media. Add Mike: https://plus.google.com/104403266059394158450. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). Dark Social: Dark social is the social sharing of content that can’t be measured through analytics tools – often from email and instant messaging.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

AUGUST 19, 2014

A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. via Google Analytics and use it to inform future content creation. b) We publish content via WordPress and tweet it out as well.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120