DiscoverOrg

JANUARY 8, 2019

An advanced analytics platform that can show what different customers look like. A focus on hiring the right people, clear data input and lots of it, and all of that plugged into an analytical model spits out the analytics. For example, the way Einstein feeds into Marketo or Outreach. What will that take?

Intent Data 149

Intent Data Intent Signal B2B Intent 149

DiscoverOrg

APRIL 5, 2016

What do you see as the most promising next thing from predictive analytics? Where do existing predictive analytics solutions fall short – where are there opportunities for advancement? HS: Predictive analytics is great, but the key missing piece is having the data to do something with it.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

JANUARY 6, 2017

Our Marketing Ops group performed a major overhaul of our Marketo to Salesforce tracking system and deployed a cohesive view into marketing’s revenue contribution through the implementation of Full Circle Insights so that we could spend our efforts and money in the right places. Introduced DealPredict predictive analytics.

Paid Search Agency 120

Paid Search Agency Full Circle Insights Training Top of Funnel 120