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Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure. By that standard, predictive analytics is still far from overcrowded.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals. My main reaction was, what’s new? Fair enough.

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. Read the full article on Marketo’s blog to dive in deeper. The post Infographic: 4 Marketing Analytics That Matter For Driving Revenue appeared first on. Demand Generation Infographics marketing analytics marketing revenue marketing ROI sales funnelSo how do you do it?

Marketo Goes to College

Modern B2B Marketing

According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Take Sears, for example.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

What Tomorrow's Marketers should Watch for at Marketo Summit 2016

bizible

Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. What this Year’s Marketo Summit Means For Marketing Technology. Going along with this year’s Marketo Summit theme we wanted to explore the firmographics of the sponsors and exhibitors to get a glimpse of where the future of marketing technology is heading. click to view larger).

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Website analytics tools typically only help you answer the “ What ”: What are the top 10 pages visited?

Ebook Analytics and What We Didn't Expect to Find Out

bizible

We never would have discovered these analytics otherwise. When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) Ebook Analytics: Views → Downloads Conversion. Ebook Analytics: Views → Opportunities Conversion. It’s the attribution solution’s fault, honestly. eBook landing page).

You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution

bizible

But even if you’ve set up a great marketing automation platform like Marketo and a solid CRM system like Salesforce, there’s still work to be done. While it’s a step in the right direction, “it doesn’t then connect the dots back into Marketo or Salesforce.com for that true 360-[degree] view of the customer.”. Marketo) and the CRM (e.g. What content did they view or download?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”. About Marketo. Gainsight. Insight. ” Taulia.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated. Removing the Hassle from Content Marketing Analytics. Direct Leads.

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4 Marketing Analytics That Matter for Driving Higher Revenue

Modern B2B Marketing

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? Once you start tracking these marketing analytics—flow, balance, conversion, and velocity—you can really start looking at ROI on multiple levels, from marketing programs, to marketing channels, to business units.

Your Analytics Questions Answered (Interview)

EMagine B2B Blog

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! Semalt is an analytics tool.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going.

HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Through our collaboration, Harvard Business Review Analytic Services has talked to some of the brightest minds across management organizations, academia, and some leading CMOs to help design an answer. It is a challenge. Small, nimble teams? Scrums?

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Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics. Let me break down what this means for you.

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. As I mentioned earlier, predictive analytics can help companies identify social media users with purchase intent. Interested?

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. powerful analytics engine. What Hasn’t Changed. According to IBM, we now create 2.5 Buyers today are more empowered.

The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways

Marketing Finger

I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above. Don’t Measure Just for the Sake of Measurement.

Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Modern B2B Marketing

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. Don’t stop there; you can researcg Marketo’s full partner ecosystem at the Marketo Launchpoint site , or use a third-party site like Crunchbase. Plan Ahead.

What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014

Modern B2B Marketing

Author: Maggie Jones The Marketo Marketing Nation Summit 2014  is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. Marketo’s Carra Manahan, joined by Dennis Yu and Travis King of BlitzMetrics, will explain how generating new followers becomes generating leads. MARKETO ANALYTICS 101.

Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog

Modern B2B Marketing

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. We want Marketo to be the hub that brings it all together. Brave New You. What’s more?

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards. Learn more about it here.

Personalized content for more effective content marketing

Biznology

You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. If you’re rolling your own solution, you’ll need to roll your own analytics solution, as well. Content Marketing Digital Marketing Social Media Marketing Web Metrics B2B B2B marketing Behavior-Based Content Content marketing HubSpot Leadfeeders Leadlanders Mailchimps Marketo Pardot personalization

Does Creative Still Matter in B2B Marketing?

The Point

At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Sure, data rules the roost. List. 2. Offer. 3. Creative.

The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Modern B2B Marketing

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. You should have seen the CFO’s “Aha moment face” when he saw the opportunity tracking analytics in the marketing automation systems we evaluated. by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger.

Modern Marketing Skills

ANNUITAS

It seems again and again, marketers are not able to keep up with the perpetual quest to obtain new skills in areas including marketing automation (now really a basic requirement for any marketer), analytics, content marketing, search engine optimization, content management systems and others. Demand Generation is built on a solid strategy and that encompasses many different components.

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New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. In the report, “ Automation: Redefining Marketing’s Game Plan ,” Forrester details the results of their surveying 155 US-based senior marketing professionals on their use of, results from, and attitudes towards marketing automation. cross-sell and up-sell).

The 14 Best Marketing Automation Tools

Webbiquity

Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Pricing:  contact vendor.

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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Indeed, Marketo already had a reasonable set of B2B social marketing features. Rather, it adds B2C features that might will enable Marketo to penetrate a new set of accounts. But it’s not fair to let Marketo get all the attention.

15 best Big Data companies and why they stand out

Biznology

The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Cloudera Enterprise offers the right mix of components to build a robust data platform which supports both reporting and analytics which can deal with all sorts of data. source: McKinsey ). But it’s not the amount of data that’s important. PALANTIR.

The Definitive Guide to Marketing Metrics by Marketo

Fearless Competitor

You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today. strongly suggest you click on the image above, which takes you to the Marketo landing page to download this terrific new document.

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