Chris Koch

OCTOBER 22, 2010

We should care more about lead management automation in B2B marketing. And finally, the trade press and general business media are dying. We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. What do you think?

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Chris Koch

SEPTEMBER 17, 2010

All of our talk about marketers becoming publishers is incomplete. Marketers, meanwhile, didn’t have a wall, so they filled their content with self-aggrandizing references to their own products and services that pissed off readers and sent them to other sources for advice. Marketing through association. Let me explain.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Chris Koch

DECEMBER 28, 2010

People who sell your trade secrets on the internet will go to jail. That’s why employees and subject matter experts should be on the front lines of social media rather than marketers or PR people. External social media marketing is more important than internal social media collaboration. General Marketing.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100