WebMarketCentral

AUGUST 17, 2009

There's lots more red meat for web analytics data junkies as well. These tactics range from adding a phone number or special characters to your description to catch the searcher's eye to keeping title tags as short as possible and using friendly URLs. Google’s Top Search Engine Ranking Factors by Green Marketing 2.0

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Tags: Web Marketing. clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. A short but useful reminder, particularly for B2B technology marketers. No flashing whack-a-mole banners.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

MARCH 2, 2009

They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. Instead of page and after page of marketing copy, provides news, advice, assets and opportunities for interaction. But regardless of tactics chosen, do try to create an environment for interaction.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

SEPTEMBER 10, 2009

15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. Can you come up with three things to write that won't include one shred of marketing B.S. about your organization?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 11, 2009

What tactics are most effective at driving increased search traffic? These 10 SEO Tactics Bring Me Over 2000 Visitors Daily by Site Reference The spammy title aside, this is a solid piece on SEO basics. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 16, 2009

How Internet marketing is like a ruptured disc. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. Charlie Brown and the Peanuts gang running an ad agency. Bizarre yet real images on the web. What do all of these things have in common?

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

SEPTEMBER 3, 2009

Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

AUGUST 24, 2009

Stupid marketing copy mistakes by iMedia Connection Christopher Richards provides an amusing tour of common mistakes made when ad copy strays, under categories such as "sloppy copy" and "beyond clich é." Content marketing within the realm of social media is extremely powerful, but it does have a downside. Clueless tech support.

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

SEPTEMBER 22, 2009

What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JUNE 3, 2009

Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. How can you optimize your use of social networking tools like Twitter and LinkedIn?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 24, 2009

TopRank Best List of RSS Blog Directories to Submit Your Blog and Feed by TopRank Online Marketing Blog An outstanding list of blog directories, RSS and ping sites to help spread the fame of your blog. There are a few dead links in here and a few service with strange terms of use, but most of these links are active and useful.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MARCH 19, 2009

So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

MARCH 30, 2009

As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

JULY 6, 2009

Translating the Language of Search by ClickZ Julie Batten translates "SEO speak," providing definitions for more than a dozen commonly used terms / jargon in search marketing. Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

AUGUST 31, 2009

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

FEBRUARY 20, 2009

Advanced Keyword Research Tactics by Bruce Clay, Inc. Top 10 Free Keyword Tools by Internet Marketing Blog As the title of his post suggests, Frank Levert offers brief, informative summaries of his favorite keyword research tools here.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

APRIL 14, 2009

How can you use free Google tools to benchmark your search marketing performance against your competition? What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best?

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

APRIL 27, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

JUNE 30, 2009

Resources to improve your Internet marketing skills? 10 Rules for Setting Your Internet Marketing Budget by Conversation Marketing In yet another of his many remarkable posts, Ian Lurie provides practical responses to the "It costs WHAT?!" Specialty search engines? The story behind LOLcats? Find music online?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MAY 4, 2009

How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JUNE 17, 2009

Tags: Cool Web Marketing Tools.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

AUGUST 1, 2008

How to Prioritize Your Optimization by GrokDotCom Interactive marketing guru and best-selling author Bryan Eisenberg maps SEO priorities against Abraham Maslow's famous hierarchy of needs. It's almost like a syllabus for your own self-paced interactive marketing guru course. A white hat super affiliate?

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

AUGUST 3, 2009

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

OCTOBER 21, 2009

A sophisticated yet free analytical tool for optimizing your CRM implementation? Social media analytics? TubeMogul TubeMogul is a free online video tracking and analytics service that provides a single point for uploading to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed.

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

SEPTEMBER 14, 2009

tactics to boost b2b marketing results. Tags: Cool Web Marketing Tools. If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year.

Tools 20

Tools Best Practices Web 2.0 Adwords 20