InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

SmartBug Media

MARCH 10, 2021

If you are in a marketing or sales role, I’m sure you have. Questions typically included with this request may be: How many marketing-qualified leads (MQLs) do I have? Gathering lead lifecycle data in Marketo can be done a few different ways. Lead Lifecycle Reports in Marketo. The Revenue Cycle Model.

Lead Ranking 77

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter? Let’s explore both.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. MPI is designed to help you track the health of your marketing efforts broadly and spot areas in need of improvement. This is a huge win for performance management.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

SmartBug Media

DECEMBER 15, 2020

Bizible is a marketing attribution software that tracks and reports on channel performance. This type of information is key for marketers to understand which channels are performing best, make informed decisions, and prove marketing ROI. Two common forms of attribution reporting are first-touch and lead creation attribution.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Marketing Automation Services Tools 98

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” So what’s a data-driven marketer to do? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. ” Your boss is asking you for it.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Marketers are going to face a new digital reality going into the next decade, and traditional practices will no longer suffice. Master Engagement Marketing .

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Contently

APRIL 13, 2017

I have a catalogued list of my favorite content marketing SlideShares. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts. Ultimately, there are a lot of reasons that content marketing fails.

Lead Gen 147

Lead Gen Lead Scoring Lead Ranking ROI 147

LeanData

JULY 13, 2020

Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Adobe Experience Cloud Blog

MAY 16, 2018

” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. .” “Hyper-connectivity.”

Planning 134

Planning Multi-Channel Marketing & Strategy Thought Leadership 134

Adobe Experience Cloud Blog

JULY 28, 2015

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver.

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. I have to say, analytic reports have become my friend over the last several years. As social marketers, we should always be monitoring social media engagement.

Social Media 134

Social Media Allocation Social Marketing Multi-Channel 134

PureB2B

MAY 30, 2022

Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? You’re ready to quickly launch your email marketing initiatives.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Parse.ly

AUGUST 3, 2023

These changes are leaving marketers scratching their head about what to expect. In June 2023, Apple publicized forthcoming privacy changes , met with mixed reactions, particularly from marketers and media professionals. Tracking at the granular, user-specific level will be more difficult, especially for multi-touch journeys.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. At its core, a successful rollout relies on a tight partnership between sales and marketing. Engage Your Key Stakeholders.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Infer , a predictive sales and marketing software. Bizible , a marketing attribution software.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Allocadia

JUNE 14, 2019

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization. Get the slide deck here.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

Adobe Experience Cloud Blog

APRIL 15, 2013

Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. One speaker reminded us about a common pitfall – “We’re marketers.

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Jackie Walts

FEBRUARY 5, 2020

Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success. I’ve seen a lot marketing automation fail because someone inexperienced made mistakes or did sloppy work. Marketing automation can be fun! And train them!

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Work Management 59

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. Get Timely Data.

Multi-Channel 48

Multi-Channel Multi-Touch Attribution Advertising Channels Marketing Automation Services 48

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from KlientBoost. Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. We’re excited to partner with them to bring you fresh insights in a fun format. .

PPC 48

PPC Multi-Touch Attribution Adwords Multi-Channel 48

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. Reporting that your brand now ranks on page 1 for six of your top 10 keywords can be a good excuse to buy the marketing team lunch on Friday, but that’s about it.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. This guide will walk you through some of the key capabilities of Marketo. Click here to download! Product overview.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Strategic-IC

NOVEMBER 25, 2020

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc. ABM is very much that unifier.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

SpotMe Blog

JULY 27, 2021

I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show. The way I see it, your event is really marketing for what comes next, because at the end of the day, you are driving engagement and building brand affinity with all the content you’re creating.“.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Strategic-IC

NOVEMBER 25, 2020

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc. ABM is very much that unifier.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48