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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? Adobe GETS marketing. Good morning.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

ClickZ

However, the effectiveness of email marketing can be compromised by the presence of email bots. With questionable statistics, marketers struggle to accurately measure campaign performance and optimize strategies, hampering efforts to nurture leads and drive revenue. The feature provides two options for identifying bot activity.

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20 Days to Cleaner Data and More Meaningful Analytics in Marketo

SmartBug Media

Actionable analytics always start with clean data. If you read our post about using Marketo's Performance Insights tools , you know clean data is especially crucial for making decisions about the health of your marketing efforts as a whole. But if you have systems in place, cleaning gets a lot easier. If not, update.

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Why Marketing Management Must Master Deep Digital Analytics

ViewPoint

“But why,” she asked, “do I need to master deep digital analytics? The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Of course, marketing analytics is not new and neither is digital analytics.

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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. Marketo has their mojo back. But here are my main observations from the week.

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