DiscoverOrg

article thumbnail

A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg

Most of the market is about 2-3 years from a widespread adoption of predictive/machine learning , which is exciting. But in a few years, data-driven go-to-market muscle will be widespread. An advanced analytics platform that can show what different customers look like. This gives me confidence. What will that take?

article thumbnail

Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg

In conjunction with the DiscoverOrg/HG Data partnership announcement, we sat down with DiscoverOrg co-founder and CEO, Henry Schuck, and HG Data’s Chief Revenue Officer, Mark Godley, to get their perspectives on the role of data and SaaS tools on both the trends and future direction for sales and marketing.

article thumbnail

The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016

DiscoverOrg

Sales & Marketing: By Golly We Aligned Them. We further drove this success by implementing a weekly pre-funnel dashboard and tracking all of the pre-sales metrics – from qualified leads passed over from marketing, to demos set, demos completed, opps created, and sales pipeline. Introduced DealPredict predictive analytics.