The Forward Observer

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

So why is marketing it so hard? Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. Frustratingly inconsistent.

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The Marketing Book Podcast: “The AI Playbook” by Eric Siegel

The Forward Observer

His previous book is the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die which has been used in courses at hundreds of universities and was featured on episode 74 of The Marketing Book Podcast in 2016. Douglas Burdett, host of The Marketing Book Podcast.