The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. It seems most companies have a “setup and forget” attitude when it comes to their email marketing.

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The Effective Marketer

NOVEMBER 18, 2011

Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. Content marketing experts tell you to find your voice. Analytical vs. Impulsive.

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The Effective Marketer

FEBRUARY 22, 2011

WordPress Plugins for Marketers (click to zoom) Note: Only WordPress.org (the free, host-it-yourself version of WordPress) allows for plugins. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. Reply WordPress Plugins for Marketers | WordPress News says: February 26, 2011 at 10:29 pm [.] Let us know!

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The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

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The Effective Marketer

JULY 26, 2011

Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. Marketing Technology for Workflow and Productivity. Start with a deadline. Only email one person at a time. Alpha-Prod-Whitepaper-CopyV2.doc:

Email Marketing 100

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The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. United States License.

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The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

Work Management 100

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The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

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The Effective Marketer

JUNE 14, 2011

Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing. Mobile (ads, applications, MMS, SMS).

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The Effective Marketer

JANUARY 26, 2012

Install Analytics and Pay Attention to the Results. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Add Graphics, Photos and Illustrations (with link-back licensing).

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The Effective Marketer

APRIL 10, 2012

Although “email marketing” is the name of the game, there are actually many pieces you have to put into play and organize in order to make the most of it. The following is like the anatomy of an email marketing process with the pieces each dissected and analyzed. Anatomy of an Email Marketing Campaign. HTML vs. Text.

Email Marketing 100

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The Effective Marketer

MAY 1, 2012

Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. If someone asks you a question of Facebook, Twitter or in blog comments, it is a good idea to create some content about it as it is more likely than that others within your niche market have the same question.

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The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. Segmenting different customers and prospects into lists based on tailored marketing messages. New technology is emerging.

Small Business Marketing 100

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The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. Segmenting different customers and prospects into lists based on tailored marketing messages. New technology is emerging.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100