Paul Gillin

AUGUST 1, 2013

Highlights of IBM Analytics Research Report from Paul Gillin. The decline shows the job market continues to strengthen. Still, the trend in weekly unemployment claims has been positive and offered hope that a better job market could help lift a sluggish economy later this year. Here’s a typical example from an Aug.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JANUARY 25, 2012

Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. Field of Dreams’ was a horrible move for people who are learning about marketing,” Schmulen says.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

FEBRUARY 22, 2011

Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist. The people at Software Advice had been a voice of skepticism in this somewhat over-hyped market, and I think that’s needed.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Strategy changes, turnover, layoffs and the like make the first step difficult enough, and we all know how analytically challenged sales managers can be.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JULY 16, 2013

Marketing professionals face this problem all the time. We’ll use the big data analytics study from IBM that’s embedded below as an example. How to content marketing summarizing writing' Where do you begin? The key is to let the authors of the document do most of the work.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

JULY 29, 2010

CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. This company owns a portfolio of properties throughout the US and uses localized websites as both a marketing and customer service tool. There’s intelligence on the front end, too.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50