Marketing Craftmanship
NOVEMBER 22, 2023
Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. MYTH #1: Your B2B Firm Needs a Client Newsletter Marketers want you to believe that your firm needs a newsletter. In fact, at many firms their client newsletter is a marketing albatross.
Marketing Craftmanship
NOVEMBER 9, 2018
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Marketers want you to believe that your firm needs a newsletter. In fact, at many firms their client newsletter is a marketing albatross. Newsletters often are one-way conversations.
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Marketing Craftmanship
AUGUST 18, 2017
For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.
Marketing Craftmanship
JULY 1, 2014
For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.
Marketing Craftmanship
AUGUST 14, 2015
To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)
Marketing Craftmanship
FEBRUARY 16, 2012
a leading provider of crime forecasting data and risk analytics. But what impressed us more than the quality of their service, was the no-cost, cornball guerilla (included in photo) marketing tactic that eReleases applied to thank us for our business. No pushy salesperson or operator standing between you and us.”.
Marketing Craftmanship
MARCH 21, 2014
Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Marketers want you to believe that your firm needs a client newsletter. In fact, at many firms their client newsletter is a marketing albatross. Newsletters are one-way conversations.
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