Lattice

SEPTEMBER 26, 2016

Predictive analytics is booming. Regardless of industry, use case or department everyone is attempting to find their own secret sauce …

Organization 140

Organization Analytics Marketing 140

Lattice

OCTOBER 27, 2015

Contemplate the power of being able to see around corners, and knowing where to invest budgets to drive the most value from marketing. We recently teamed up with Forbes Insights to take a deeper look at how fast growing and enterprise companies are leveraging predictive marketing. Predictive analytics skills are in great demand.

Enterprise Management 100

Enterprise Management Planning Paid Search Agency Forecasting 100

Lattice

OCTOBER 24, 2018

Predictive Analytics Insights from CRM and Marketing Automation As the adoption of CRM and Marketing Automation matures.

Marketing Automation 113

Marketing Automation CRM Automation Analytics 113

Lattice

JULY 19, 2016

Luckily there’s no need to go out and deploy six new solutions, as predictive marketing can solve a number of key revenue funnel issues simultaneously. The post Fix your Funnel with Predictive Marketing and Sales appeared first on Lattice Engines.

Top of Funnel 100

Top of Funnel Marketing Funnels Digital Marketing Funnels Funnel Advertising 100

Lattice

FEBRUARY 24, 2016

4 Steps to Scaling ABM with Predictive Analytics. Seventy percent found greater sales and marketing alignment. Predictive analytics changes all that. The paper provides a simple 4-step framework to show you how you can use predictive analytics to do the following: Target your highest value accounts.

Account Based Marketing 100

Account Based Marketing ABM Top of Funnel Verticals 100

Lattice

MAY 2, 2016

And during this year’s Oracle’s Modern Marketing Experience there were an overwhelming number of smart marketing nerds there to learn about new processes, theories and technologies that can improve their programs. Like other conferences this year, a lot of the attention went to Account-Based Marketing.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

NOVEMBER 10, 2015

Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. The key to successful predictive marketing is the ability to pull together many parts of the enterprise. Get your full copy of the report here.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

OCTOBER 24, 2018

Predictive analytics is all around us. With the influx of data coming from the Web, social and other sources, many …

Analytics 140

Analytics Marketing 140

Lattice

OCTOBER 23, 2015

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. All of these terms are being thrown around the marketing community with gusto. That is why at Lattice, we took it upon ourselves to understand what predictive marketing truly means to the marketers in the field.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

OCTOBER 29, 2015

An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. Predictive marketing is a journey that brings about significant growth and opportunities for organizations. Get your full copy of the report here.).

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. Predictive analytics. Real-time web personalization.

Account Based Marketing 100

Account Based Marketing DemandBase SMB Cross-Selling 100

Lattice

MARCH 21, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. Predictive analytics. Real-time web personalization.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Cross-Selling 100

Lattice

DECEMBER 9, 2015

In the midst of this legacy of storytelling, I’m sad to see that the technology and data-driven marketing world, especially those in the B2B space, is falling behind in how we tell stories. The post Data-driven Marketing: Where Has All the Storytelling Gone? Think about how you felt watching Game of Thrones or Interstellar ?

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. What is your company doing to make sure that storytellers and scientists are working together to improve your marketing and sales efforts?

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

MARCH 29, 2016

For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. That’s why I’m so excited for everyone to see our new customer video, brought to you by Marina Schubow of CDW.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

OCTOBER 4, 2016

As a pioneer in AI solutions for B2B marketing and sales, Lattice has always believed that its not only important to get the predictions right, but to provide the right context around those predictions so that sales and marketing can take action. I’m sure by now, you’ve heard of Salesforce’s latest foray in AI as well.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Figure 1: Create models for different target markets. in minutes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

MAY 3, 2016

Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers.

Enterprise Management 100

Enterprise Management Lead Scoring Lead Ranking CRM 100

Lattice

MARCH 16, 2016

While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. As a result, marketing and sales teams can create hyper-personalized segments based on technographic data (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

AUGUST 9, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Marketing and sales need to join together to list out key segmentation criteria, which could include revenue, employees, industry and more.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

MAY 4, 2016

Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. So its value to marketers is in fact substantial. Marketers need to understand all these nuances to make the best possible use of intent data. Why is that?

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

DECEMBER 1, 2015

If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. During the recent SiriusDecisions Tech Exchange event, senior research director Jen Horton and research analyst Jill Stanek presented their thoughts about what’s on the horizon for marketers.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

NOVEMBER 24, 2015

The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. As a marketer, I am always interested in learning about new technologies and how other companies are leveraging them to drive results. We commonly refer to this as ‘shiny object syndrome.’

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

MARCH 15, 2016

W hat does this mean for those of us in marketing and sales? In the world of marketing & sales, the equivalent of the new-AI are the predictive marketing and sales applications. Companies with large marketing databases or reps covering a large patch will be the first to benefit from new-AI.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100

Lattice

OCTOBER 5, 2016

With Salesforce’s Einstein, Oracle’s Intelligent App Cloud, Amazon Machine Learning, and countless other horizontal AI solutions now in the market, it is worth understanding how organizations can extract value from AI. Business Intelligence was the last successful analytics killer-app in the enterprise.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

MAY 17, 2016

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Lattice

MARCH 7, 2019

Imagine if 80%+ of your marketing operations and analytics teams’ time freed up to focus on answering more strategic questions and driving those priorities? Learn how establishing Marketing's Single Source of Truth can help you to simplify your data and operate more productively.

Analytics 100

Analytics Product Marketing 100

Lattice

APRIL 11, 2016

Another situation requiring multiple models is when your sales team is structured around more than one go-to-market strategy. Predictive analytics is a detail-rich practice, and those details matter! For teams that really want to improve the efficiency of their marketing and sales teams, multiple models are the only way to go.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100