Kaon

article thumbnail

Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development.

Analytics 100
article thumbnail

Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. So, while it’s hard to do, the payoff in reduced labor expense and faster time-to-market can be huge — particularly because everything Kaon does, we do at scale. Spending on traditional marketing collateral is throwing your money away.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What customers want from their mobile marketing experience

Kaon

Original article published on Mobile Marketer. According to Inbound Marketing for Dummies, in 2015 mobile searches (85.9 Salesforce Marketing Cloud vice president of marketing Jeffrey K. Tracking every step of the user’s journey (mobile analytics). Analytics is the buzzword of 2016.

article thumbnail

UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

Kaon

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Uncertainty.

Planning 154
article thumbnail

How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Kaon Interactive helped Ciena develop an interactive marketing application that made it faster and easier for its sales teams to learn, share, and explore Ciena’s solutions like never before, from anywhere, anytime, on any device (including 3D augmented reality and WebVR). Contact us !

article thumbnail

The Three Most Important B2B Marketing Questions for 2016

Kaon

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? At a marketing conference recently, I asked the attendees (marketing directors and higher-ups from large companies) to tell the rest of the audience what the No.

article thumbnail

Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform

Kaon

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.